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Overview Concepts that work Market Opportunities Questions Resources Online Social Networks Three Years of "Teaching Facebook" Fred Stutzman School of Information and Library Science UNC-Chapel Hill fred.stutzman@unc.edu Harambee Net Workshop, July 2010
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Course Overview Courses Online social networks - 5 semesters Relational perspectives on computer mediated communication - 1 semester 84 students 70% graduate, from ILS, CS, Mass Communications 30% undergraduate, from IS, Business, Psychology Materials: http://fredstutzman.com/teaching.html (http://bit.ly/inls490)
Overview Concepts that work Market Opportunities Questions Resources Course Evaluation Data Collection Time diary of social network site use Analyzing a Social Network High level analysis of a wide range of social network sites Final Project Students have high level of flexibility - system design and evaluation, policy documentation, original research Oriented towards areas of interest, professional development
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Philanthropy Students are inspired by charitable aspects of social media E.g. Twestival, Grobanites for charity, Kiva What are the dynamics of charitable networks? What works, what doesn’t? How can charities incorporate social media? Functional questions: What kind of tools should charities adopt, what policies should guide use of social media? Personal ideas and projects How can students organize on behalf of the charity? What tools are most effective? How do students "message" in personal networks?
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Policy Development Organizational Policy Privacy policies inside and outside the organization Questions: Dynamics of privacy within organizational networks, reach of personal disclosures. Educational policy Best practices for use of social technology in education Questions: What networks work? Ning vs. Facebook groups. Legislative Policy Building policy feedback loops, informing relevant legislation
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Novel Design Applied Research Content analysis: Examining discussion threads, comparing organizational properties Network analysis: Analyzing network properties, examining tie strength in networks, graphing networks (All can be done by hand). Tool Development Examples: Novel social network sites (e.g. Voicethread), building on existing API (Facebook applications, Twitter applications). Documentation Development Students wish to "explain" these technologies - to new adopters, within the organization, etc. Development of videos, webpages, online tutorials, etc.
Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources Jobs What are the emergent opportunities for undergraduate social media scholars? Jobs at Facebook, Google, Microsoft? Nice, but hard to come by. With the growth of the socio-technical phenomenon, the need for social media professionals move down the stack. Extant jobs "The Expert" - Organizations seeking students to inform strategy (policy analysts, consultants) "Social media outreach" - Running the Facebook page, Twitter Information services, technical implementation, entrepreneurship
Overview Concepts that work Market Opportunities Questions Resources Skillsets and Credentials Skill sets Building skills: API manipulation and application development, analytics, evaluation, etc. Organizational skills: Privacy, policy analysis and development, marketing and outreach in networks, business practice integration. Credentials Opportunities for CS/IS/Communications Programs Minor concentrations in social media API development, privacy in social media. Downside: Loss-leading, lack of faculty Certificate Programs and Internships Certificates open doors to students and non-students alike Increase opportunities for students to work with organizations on social media
Overview Concepts that work Market Opportunities Questions Resources Questions Going Forward Content-specific modules - how can we continue the discussion and development of what motivates students of social media? What supplementary courses do CS/IS students need to become the experts, translators, outreach coordinators? Lack of replicability of exemplars - how do we encourage students when they can’t replicate successes?
Overview Concepts that work Market Opportunities Questions Resources Resources My courses: http://fredstutzman.com/teaching.html (http://bit.ly/inls490) Website: http://fredstutzman.com Twitter: http://twitter.com/fstutzman Email: fred.stutzman@unc.edu

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Networks presentation

  • 1. Overview Concepts that work Market Opportunities Questions Resources Online Social Networks Three Years of "Teaching Facebook" Fred Stutzman School of Information and Library Science UNC-Chapel Hill fred.stutzman@unc.edu Harambee Net Workshop, July 2010
  • 2. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 3. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 4. Overview Concepts that work Market Opportunities Questions Resources Course Overview Courses Online social networks - 5 semesters Relational perspectives on computer mediated communication - 1 semester 84 students 70% graduate, from ILS, CS, Mass Communications 30% undergraduate, from IS, Business, Psychology Materials: http://fredstutzman.com/teaching.html (http://bit.ly/inls490)
  • 5. Overview Concepts that work Market Opportunities Questions Resources Course Evaluation Data Collection Time diary of social network site use Analyzing a Social Network High level analysis of a wide range of social network sites Final Project Students have high level of flexibility - system design and evaluation, policy documentation, original research Oriented towards areas of interest, professional development
  • 6. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 7. Overview Concepts that work Market Opportunities Questions Resources Philanthropy Students are inspired by charitable aspects of social media E.g. Twestival, Grobanites for charity, Kiva What are the dynamics of charitable networks? What works, what doesn’t? How can charities incorporate social media? Functional questions: What kind of tools should charities adopt, what policies should guide use of social media? Personal ideas and projects How can students organize on behalf of the charity? What tools are most effective? How do students "message" in personal networks?
  • 8. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 9. Overview Concepts that work Market Opportunities Questions Resources Policy Development Organizational Policy Privacy policies inside and outside the organization Questions: Dynamics of privacy within organizational networks, reach of personal disclosures. Educational policy Best practices for use of social technology in education Questions: What networks work? Ning vs. Facebook groups. Legislative Policy Building policy feedback loops, informing relevant legislation
  • 10. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 11. Overview Concepts that work Market Opportunities Questions Resources Novel Design Applied Research Content analysis: Examining discussion threads, comparing organizational properties Network analysis: Analyzing network properties, examining tie strength in networks, graphing networks (All can be done by hand). Tool Development Examples: Novel social network sites (e.g. Voicethread), building on existing API (Facebook applications, Twitter applications). Documentation Development Students wish to "explain" these technologies - to new adopters, within the organization, etc. Development of videos, webpages, online tutorials, etc.
  • 12. Overview Concepts that work Market Opportunities Questions Resources Outline 1 Overview INLS 490 at SILS-UNC 2 Concepts that work Philanthropy Policy Development Novel Design 3 Market Opportunities Jobs and Credentials
  • 13. Overview Concepts that work Market Opportunities Questions Resources Jobs What are the emergent opportunities for undergraduate social media scholars? Jobs at Facebook, Google, Microsoft? Nice, but hard to come by. With the growth of the socio-technical phenomenon, the need for social media professionals move down the stack. Extant jobs "The Expert" - Organizations seeking students to inform strategy (policy analysts, consultants) "Social media outreach" - Running the Facebook page, Twitter Information services, technical implementation, entrepreneurship
  • 14. Overview Concepts that work Market Opportunities Questions Resources Skillsets and Credentials Skill sets Building skills: API manipulation and application development, analytics, evaluation, etc. Organizational skills: Privacy, policy analysis and development, marketing and outreach in networks, business practice integration. Credentials Opportunities for CS/IS/Communications Programs Minor concentrations in social media API development, privacy in social media. Downside: Loss-leading, lack of faculty Certificate Programs and Internships Certificates open doors to students and non-students alike Increase opportunities for students to work with organizations on social media
  • 15. Overview Concepts that work Market Opportunities Questions Resources Questions Going Forward Content-specific modules - how can we continue the discussion and development of what motivates students of social media? What supplementary courses do CS/IS students need to become the experts, translators, outreach coordinators? Lack of replicability of exemplars - how do we encourage students when they can’t replicate successes?
  • 16. Overview Concepts that work Market Opportunities Questions Resources Resources My courses: http://fredstutzman.com/teaching.html (http://bit.ly/inls490) Website: http://fredstutzman.com Twitter: http://twitter.com/fstutzman Email: fred.stutzman@unc.edu