1. Merwyn FernandezTBMM- 01ATTITUDES (IMPACT OF ADVERTISING)

2. ATTITUDES (IMPACT OF ADVERTISING) Introduction PRESENT UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING Measuring Advertising Effectiveness Attitude Change Influences Of Advertising To Consumer Attitude Towards Buying a Product

3. Introduction PAST, PRESENT & FUTURE TRADITIONAL MEDIA DEFENITION RESEARCH

4. PRESENT Science and technology Television Advertising is a form of communication corporate strategies contagious disease

5. UNDERSTANDING CONSUMERS ATTITUDETOWARD ADVERTISING Literature in advertising information systems Motives Perceptions Effectiveness of interactive media such as the Internet

6. Measuring Advertising Effectiveness achievement of business Marketing advertising objectives PRE TEST POST TEST

7. Attitude Change influencing the state of the mind willingness to buy specific attributes

8. Influences Of Advertising To Consumer Attitude Towards Buying a Product