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Personal Assistance 4
Module 3:Customer complaints Personal Assistance – Level 4 2 Future Managers
After completing this module, you will be able to: Identify customer’s problems Communicate with all stakeholders Commit to solving the customer complaint Apply correct planning and solution to the customer’s complaint Module 3: Customer complaints Personal Assistance – Level 4 3 Future Managers
Worst: Customer takes business elsewhere and tells everyone Second worst: Customer takes business to another firm Second best: Problem is dealt with Best: They tell everyone how well the complaint was dealt with Customer complaints Personal Assistance – Level 4 4 Future Managers
Customer complaints Personal Assistance – Level 4 5 Future Managers
Imagine you have bought an iPod ™ MP3 player and you find that you need to take it back to the store for any one of the following reasons: It doesn’t play at all.  It doesn’t hold enough tunes.  Your mom says you have wasted your money and you must take it back and get a refund. You go back to the store and the person at the counter is : a. Very polite and friendly. Rude to you. Whatever the treatment, you leave the store: Very satisfied. With the reputation of being an impossible customer. On the flow chart, trace the route your complaint followed for each of the combinations of “reason for going back”, “treatment you received” and the “way in which you left”. Activity 1 Personal Assistance – Level 4 6 Future Managers
Customers complain for the following reasons: They are not happy with the product that they bought The are unhappy with the treatment they received They are just unhappy 1.1 Identify and assess the nature of the complaint Personal Assistance – Level 4 7 Future Managers
When you think about complaining, it could be about the product or the service you received. But what happens if the product is a service itself? Think of situations when the product is a service itself and you are satisfied with it but are not happy with the service received. Activity 2 Personal Assistance – Level 4 8 Future Managers
1.2 Define the origin of the complaint Personal Assistance – Level 4 9 Future Managers
Tell the customer that you will take responsibility Do something about it 1.3 Take responsibility for action to solve the problem Personal Assistance – Level 4 10 Future Managers
Information that needs to be documented could be: Complainant’s details Information relating to the complaint Actions to be taken by the person receiving the complaint Signature of the person receiving the original complaint 1.4 Document the problem Personal Assistance – Level 4 11 Future Managers
Pick any one of the twelve scenarios in Activity 1 and create a sample complaint receipt form on which you can list the information that you think could have been put into it. Activity 3 Personal Assistance – Level 4 12 Future Managers
Notify relevant internal parties of the complain and its routing Notify immediate superior of the customer’s complaint for further action Communicate to the customer regarding the outcome and progress of the solution 2. Communicate with all stakeholders Personal Assistance – Level 4 13 Future Managers
Demonstrate commitment to resolve the complaint Satisfy the customer with the progress of the complaint to date 3. Commit to solving the customer complaint Personal Assistance – Level 4 14 Future Managers
When you have completed this subject outcome, you will be able to: apply the correct solution to solve the customer’s problem apply the correct solution to the customer’s complaint within the agreed time frame maintain contact with all relevant stakeholders. 4. Apply correct planning and solution to the customer’s problem Personal Assistance – Level 4 15 Future Managers
The correct solution will depend on: The nature of the problem and its origin What your employer allows 4.1 Apply the correct solution to solve the customer’s problem Personal Assistance – Level 4 16 Future Managers
4.2 Apply the correct solution to the customer’s complaint Personal Assistance – Level 4 17 Future Managers
External stakeholders Suppliers Trade unions Competitors Investors Government Special-interest groups The media Financial institutions Customers / consumers Shareholders General community International community Internal stakeholders 4.3 Maintain contact with relevant stakeholders Personal Assistance – Level 4 18 Future Managers
5. Are you listening ?!!? Personal Assistance – Level 4 19 Future Managers
5.1 Communication Personal Assistance – Level 4 20 Future Managers
5.2 Communication barriers Personal Assistance – Level 4 21 Future Managers
5.3 Listening Personal Assistance – Level 4 22 Future Managers
Are you an effective listener? First answer the questions for (about) yourself and then ask a friend who you know will answer honestly to respond “yes” or “no”. You may be surprised at the difference We often view ourselves as great listeners when, in fact, others know that we are not. Activity 4 Personal Assistance – Level 4 23 Future Managers
Personal Assistance – Level 4 Future Managers  24

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NCV 4 Personal Assistance Hands-On Support - Module 3

  • 2. Module 3:Customer complaints Personal Assistance – Level 4 2 Future Managers
  • 3. After completing this module, you will be able to: Identify customer’s problems Communicate with all stakeholders Commit to solving the customer complaint Apply correct planning and solution to the customer’s complaint Module 3: Customer complaints Personal Assistance – Level 4 3 Future Managers
  • 4. Worst: Customer takes business elsewhere and tells everyone Second worst: Customer takes business to another firm Second best: Problem is dealt with Best: They tell everyone how well the complaint was dealt with Customer complaints Personal Assistance – Level 4 4 Future Managers
  • 5. Customer complaints Personal Assistance – Level 4 5 Future Managers
  • 6. Imagine you have bought an iPod ™ MP3 player and you find that you need to take it back to the store for any one of the following reasons: It doesn’t play at all. It doesn’t hold enough tunes. Your mom says you have wasted your money and you must take it back and get a refund. You go back to the store and the person at the counter is : a. Very polite and friendly. Rude to you. Whatever the treatment, you leave the store: Very satisfied. With the reputation of being an impossible customer. On the flow chart, trace the route your complaint followed for each of the combinations of “reason for going back”, “treatment you received” and the “way in which you left”. Activity 1 Personal Assistance – Level 4 6 Future Managers
  • 7. Customers complain for the following reasons: They are not happy with the product that they bought The are unhappy with the treatment they received They are just unhappy 1.1 Identify and assess the nature of the complaint Personal Assistance – Level 4 7 Future Managers
  • 8. When you think about complaining, it could be about the product or the service you received. But what happens if the product is a service itself? Think of situations when the product is a service itself and you are satisfied with it but are not happy with the service received. Activity 2 Personal Assistance – Level 4 8 Future Managers
  • 9. 1.2 Define the origin of the complaint Personal Assistance – Level 4 9 Future Managers
  • 10. Tell the customer that you will take responsibility Do something about it 1.3 Take responsibility for action to solve the problem Personal Assistance – Level 4 10 Future Managers
  • 11. Information that needs to be documented could be: Complainant’s details Information relating to the complaint Actions to be taken by the person receiving the complaint Signature of the person receiving the original complaint 1.4 Document the problem Personal Assistance – Level 4 11 Future Managers
  • 12. Pick any one of the twelve scenarios in Activity 1 and create a sample complaint receipt form on which you can list the information that you think could have been put into it. Activity 3 Personal Assistance – Level 4 12 Future Managers
  • 13. Notify relevant internal parties of the complain and its routing Notify immediate superior of the customer’s complaint for further action Communicate to the customer regarding the outcome and progress of the solution 2. Communicate with all stakeholders Personal Assistance – Level 4 13 Future Managers
  • 14. Demonstrate commitment to resolve the complaint Satisfy the customer with the progress of the complaint to date 3. Commit to solving the customer complaint Personal Assistance – Level 4 14 Future Managers
  • 15. When you have completed this subject outcome, you will be able to: apply the correct solution to solve the customer’s problem apply the correct solution to the customer’s complaint within the agreed time frame maintain contact with all relevant stakeholders. 4. Apply correct planning and solution to the customer’s problem Personal Assistance – Level 4 15 Future Managers
  • 16. The correct solution will depend on: The nature of the problem and its origin What your employer allows 4.1 Apply the correct solution to solve the customer’s problem Personal Assistance – Level 4 16 Future Managers
  • 17. 4.2 Apply the correct solution to the customer’s complaint Personal Assistance – Level 4 17 Future Managers
  • 18. External stakeholders Suppliers Trade unions Competitors Investors Government Special-interest groups The media Financial institutions Customers / consumers Shareholders General community International community Internal stakeholders 4.3 Maintain contact with relevant stakeholders Personal Assistance – Level 4 18 Future Managers
  • 19. 5. Are you listening ?!!? Personal Assistance – Level 4 19 Future Managers
  • 20. 5.1 Communication Personal Assistance – Level 4 20 Future Managers
  • 21. 5.2 Communication barriers Personal Assistance – Level 4 21 Future Managers
  • 22. 5.3 Listening Personal Assistance – Level 4 22 Future Managers
  • 23. Are you an effective listener? First answer the questions for (about) yourself and then ask a friend who you know will answer honestly to respond “yes” or “no”. You may be surprised at the difference We often view ourselves as great listeners when, in fact, others know that we are not. Activity 4 Personal Assistance – Level 4 23 Future Managers
  • 24. Personal Assistance – Level 4 Future Managers 24