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What’s going to be real very soon
                         So get a move on




                        amazecto.com
                          @mbclarke


                             © Amaze 2011
Buzz words & questions in town at the
                             moment




                              © Amaze 2011
HTML5




© Amaze 2011
Why do I need a website now when we
                      have facebook?




                              © Amaze 2011
What do we need an app. iPhone, Android
         Or do we need a mobile website?



                                  © Amaze 2011
What about iPad?




          © Amaze 2011
How big’s video going to be?




                     © Amaze 2011
What about the cloud?
Where to start?
Real things to consider?
First question. What’s your website for?
Your website will become even more
          important. Digital Hub
[video]
                2019




          © Amaze 2011
NAVIGATION   CONNECTED     DEVICES      SENSORY   PLATFORM


                                     So what’s common?



             INTELLIGENCE & DESIGN


                                                  © Amaze 2011
NAVIGATION CONNECTED   DEVICES   SENSORY    PLATFORM   INTELLIGENCE & DESIGN




                                           So where’s the battleground




                                                                               © Amaze 2011
NAVIGATION CONNECTED   DEVICES   SENSORY    PLATFORM   INTELLIGENCE & DESIGN




                                           So where’s the battleground




                                                                               © Amaze 2011
© Amaze 2011
All starts with the browser
        [a bit of nostalgia]
Why the browser?
Desktop, mobile, tv, social
Next Generation - version 2 of the web
                       Forget web2.0
Next Generation - version 2 of the web
                       Forget web2.0
http://czproduction.cloudapp.net/
What does it give us…
Semantics - Giving meaning to structure,
 semantics are front and centre with
 HTML5. A richer set of tags, along with
 RDFa, microdata, and microformats, are
 enabling a more useful, data driven web for
 both programs and your users. Like
 eReaders, PDF generator, apps like
 Flipboard.

 What this means for you - Content and
 marketing syndication of your content and
 messaging.




What does it give us…
Offline application and storage –This is
 particularly important for the app world.
 HTML5 can now take away the need for
 native apps per platform. i.e. iPhone,
 Android enabling us to do a build once
 approach.

 What this means for you - We are getting
 closer to a build once type of technology.




What does it give us…
Device Access - Beginning with the
 Geolocation API, Web Applications can
 present rich, device-aware features and
 experiences. Incredible device access
 innovations are being developed and
 implemented, from audio/video input
 access to microphones and cameras, to
 local data such as contacts & events, and
 even tilt orientation.

 What this means for you- Location aware
 web solutions, richer video audio
 functionality, integration with users devices
 and users personal world


What does it give us…
Connectivity - More efficient connectivity
 means more real-time chats, faster games,
 and better communication.

 What this means for you. We can stay
 better in touch with the user in their
 personal world. Push notification is the
 biggest thing to consider here, especially
 how you can really push updates into the
 users home screen on their latest smart
 phone of device.




What does it give us…
Multimedia - Audio and video are first
 class citizens in the HTML5 web, living in
 harmony with your apps and sites. Lights,
 camera, action!

 What this means for you. More creative,
 more richer, more engage user experience
 across all devices. Not just flash and its
 more economic.




What does it give us…
3d Graphics, Effects – Stunning visuals,
 truly engaging experience. Better pulling
 power.

 What this means for you - Engage and
 stimulate your users.




What does it give us…
Performance – Quicker and more
 seamless user experience. No more
 clunky web behavior.




What does it give us…
Styling (CSS3) - provides typographic
  flexibility and control far beyond anything
  the web has offered before.

  What this means for you. Better design




What does it give us…
Our approach – Progressive Enhancement
What about mobile?
vs
When to use apps? When to use web?
You can now build once (ish)
Native Wrappers
So what do we do?
What about my website?
HTML5 – Readiness Options
Look at your templates? Look at your plan for next year?
If you’re investing next year. Mobile & social on
  the top of your list? - HTML5 should be there.
Key point : It’s all in the end product. Could your
website become very dated in the next 12months?
E-commerce 1.0, E-Commerce 2.0,
       E-commerce 3.0?
© Amaze 2011
Why do I need a website now when we
                      have facebook?




                              © Amaze 2011
Answer 1: Your website will always be
                     your digital hub




                               © Amaze 2011
Answer 2 : EdgeRank




             © Amaze 2011
Edges are objects (likes, comments, share, tags, photos)
  Improved ranking = object + edge + effinity + recency




                                               © Amaze 2011
Where’s this lot going?




                © Amaze 2011
© Amaze 2011
Device wars will continue
                   Metro
More market entrants
               OEM
Platforms are all heading to the cloud




                               © Amaze 2011
The key is identity
     Who owns it?



            © Amaze 2011
Lets start joining the dots




                    © Amaze 2011
© Amaze 2011
Natural Human Interfaces
Video & Tv




    © Amaze 2011
Content will always remain king
Use of video on the web will grow.



                           © Amaze 2011
Story telling, curation - factor the media
                            into your site.




                                    © Amaze 2011
How will the cloud affect me?
Identity
Data as a service(big data)
Analytics and intelligence
          Web3.0
          Web4.0



                              © Amaze 2011
Separate out infrastructure as a service.
It’s the services and tools in the cloud we need to consider.
Build IP




 © Amaze 2011
© Amaze 2011
© Amaze 2011
?
    Connected Intelligence
  Intelligent Driven content
Intelligent Driven Navigation
   Intelligent Driven Design
          iDashboards



                                © Amaze 2011
Personal assistant

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Amaze Futures Sessions

Notes de l'éditeur

  1. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  2. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  3. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  4. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  5. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  6. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  7. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  8. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  9. New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).