1. We went to New York and
all we got were some
fancy PowerPoint slides
December 10, 2010

4. Lesson 1
These are scary times

11. Lesson 2
Brands are “out of control”

12. CONSUMERS LAUGH, CRY AND JEER TOGETHER

15. Lesson 3
Rethink the brief

21. ?

24. NEW BRIEFS:
Don’t assume ads are the answer
Don’t talk at people; offer utility
Rethink the target
Plan for participation, sharing

25. Lesson 4
Rethink the outputs

27. FROM:
COMMUNICATING
PRODUCTS
TO:
COMMUNICATION
PRODUCTS

28. COMMUNICATION
PRODUCTS:
Not necessarily ads
Don’t talk at people; offer utility
Are participatory, shareable

31. Lesson 5
Nothing ever ships (dammit)

35. Lesson 6
Experiment with new
processes and structures

42. Lesson 7
Make things

44. ACT LIKE A START UP

47. Lesson 8
The idea is still king

52. Lesson 9
Read

53. § Cognitive Surplus and Here Comes Everybody, Clay Shirky
§ Convergence Culture, Henry Jenkins
§ Program or Be Programmed, Douglas Rushkoff
§ Spark, Flipped, Baked In, John Winsor
§ Drive, Daniel Pink
§ Change by Design, Tim Brown
§ The Black Swan, Nassim Taleb
§ Rework, Jason Fried and David Hansson
§ Free, Chris Anderson
§ Everywhere, Adam Greenfield
§ Hackers, Steven Levy
§ Groundswell, Josh Bernoff

54. makingdigitalworknyc.posterous.com

55. What now?