5. What is Metro Touch?
An innovative solution for
customers targeting and
building personalized
promotional mechanics
using a digital Info Kiosk
solution
7. Direct benefits
For METRO: For METRO Clients:
• Stock management • Personalization
• Promotion
individualization • Direct and relevant
• Lower promo cost message
• Promotion effectiveness
8. Our communication challenge
The main target is men and women, 35 to 55
years old
“How to communicate digital with persons who
are not necessary familiar with digital
technology”
9. Communication
solution
“Infographic”: a visual
approach that
STRUCTURES
INFORMATION and
allows enough content
to TEACH people
Stages: 1-2-3 : WHAT TO
DO implying EASY TO
DO
12. •METRO Post AD
The Shopping Cycle™
•SMS and MT communication
•Online banner
•Leaflet channels relevant per
shopping stage
Assessing
At home Listing
Sharing
0 Coordinating •Entrance Totem (Parking lot)
Planning
•Door Sticker
Assessing
(product) Arriving
•Trolley A4 Layout
Evaluation Search
Consuming & Discovering
Execution
Deselecting
Stocking
MT
Evaluating •Tutorial movie
Assessing •Screen saver
(experience) In-store
Selecting •MT visibility kit
Purchasing •Promoters
• Invoice layout
13. Results
Average number of printed coupons
– 2,000 per day
Monthly growth rate
– 200%
Re-use rate
– 30% in first month
– 15% in second month
Shopping basket increase with 25%
14. Metro Touch +
• Digital Signage
• Personal data collecting system
• Mobile app
