1.
Barcelona - October 2014
gabriel@properati.com
@GabrielGruber
Co-Founder & CEO
Properati.com

2.
Which is the most valuable
real estate in the world?

3.
Your Mobile Home Screen!
http://www.bvp.com/blog/most-valuable-real-estate-world

4.
Habemus Mobile Revolution

5.
and Habemus Mobile App :)

6.
The Fight for the Mobile Home Screen
25% Facebook
25% Google
50% Others
750 (*) 750 300 300
1.000 1.000 750 750
300 300 75 300
75 300 75 300
2.100
3.500
1.725
http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)

7.
The new billion USD mobile club

8.
and Mobile is Just Starting
http://www.kpcb.com/insights/2013-internet-trends

9.
Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends

10.
Mobile Country Ranking

11.
Mobile RE in Developed Countries
Source: Property Portal Watch

12.
Properati Mobile Web Share
(*) Google Analytics / Properati.com.ar

13.
Android is eating the world

14.
Android is eating Barcelona
https://www.mapbox.com/labs/twitter-gnip/brands

15.
Android is eating Latam
http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013

16.
Deja Vu?
1980’s
“PC”
2010’s
“Mobile”
Software Hardware

17.
Latam vs USA
USA Latam Latam /
USA
Population 184%
Internet
Users
Smartphones
320 M 590 M
280 M 290 M 103%
220 M 145 M 66%

18.
Market Cap in Latam...
USA Latam
USD 5 bn
USD 65 bn
USD 11 bn USD 1 bn
USD 5 bn
source: https://finance.google.com
Latam / USA
8%
9%
USD 0.5 bn ?
10% ?
E-commerce
Travel
Real Estate

19.
Mobile Apps in Latam...
USA Latam
10 - 50 millions
installs
10 - 50 millions
installs
2 - 10 millions
installs
50 - 100 millions
installs
10 - 50 millions
installs
source: https://play.google.com/store/apps/
Latam / USA
20% - 50%
20 %
2 - 10 millions
installs ?
20 % ?
E-commerce
Travel
Real Estate

20.
Mobile Apps Installs @Latam
Web leader
apps instaled
Brasil
Mexico
Argentina
100k - 500 k
3.5 / 5
3.5 / 5
50k - 100k
160k - 650k 3.5 / 5
Colombia
Chile
Latam
USA
Rating
10k - 50k
?
?
3.4 / 5
10 - 50 million
4.4 / 5
Latam / USA < 2%
Latam #1
Potencial
6 million (10x today)

21.
Mobile Monetization?

22.
Quality Lead Generation!

23.
Quality Lead Generation

24.
Mobile First 101

25.
Mobile (design) first

26.
Our Android App
http://play.google.com/store/apps/details?id=com.properati.user

27.
Our New Android/iOS App

28.
Our New Android/iOS Apps

29.
Back to the future

30.
Market Disruptions?
Travel Real Estate Health

31.
24months&months
4countries
Some Metrics
listed 800
600k properties
600k
Over
monthly
visitors
65k leads generated
on average / month
new
listed
developments
15k
brokers
providing
content

32.
+Properati (open) Data
http://www.properati.com.ar/data

33.
+Walkability

34.
+Neighborhood Insights

35.
+Building Insights

36.
Future “App Constellation”
Buy & Rent
New
Developments
http://avc.com/2014/05/app-constellations/
Sell by
Owner
Sell by
Realtor

37.
Mobile Real Estate @Latam
1) Market cap opportunity:
USD 500 - USD 1.000 millions
2) Business model:
Quality lead generation!
3) Market leader in Mobile:
>6 millions app installs

38.
Mobile First and Now
Mobile is the future present

39.
Go Mobile or Go Home!

40.
@GabrielGruber
Co-Founder & CEO
Properati.com
Barcelona - October 2014
gabriel@properati.com