16. ICICI Prudential – An External approach in differentiating on positioning
17. ICICI Lombard – An Internal approach in differentiating on positioning Sustain margins without losing customers ??? ICICI Lombard to automate its key spend processes in a single integrated manner Focused on complex categories of services and marketing promotion. Explosive growth of the BFSI segment Demanding Customer ? ICICI Lombard decided to adopt an e-procurement solution. ARIBA
19. A Broad approach for ICICI Home Finance So many Banks all have similar offerings , whom do I go for ?????? How they want? What they want? When they want? R&D in understanding their customers, Flow of Processes ..like paper work and legal documentss Speeeed !!!! Be QUICK GUYS Capturing the mind of the customer ..
27. Life –Assistant-banking at showcase Scenario High tech banking Community banking at showcase Structure of the trend survey “Bank & Future”
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29. RECOMMENDATIONS AND DIFFERENTIATING FROM OTHERS 1.Improving its Customer Care. 2.Introduction of Smart Cards. 3.Reduction of Penalty fees and Special service fees 4.Complete separation of other businesses like mutual funds, insurances etc. 5.Widening Loan Portfolio. 6. Reverse Mortgage. 7.Place and Time Mobility. 8.One stop shop for all financial needs. 9. Reducing Response time.
Notes de l'éditeur
Positioning is the art of designing company’s brand so that it occupies a meaningful position in the target consumer’s mind.
Following are the features of the following characteristics: 1. Stars which imply high growth, high market share 2. Cash Cows which imply low growth, high market share 3. Dogs which imply low growth, low market share 4. Question Marks which imply high growth, low market share