Lecture 4, Event Planning

1. Sport PR
Lecture: 2.13.18
University of Cincinnati
By Jackie Reau

2. Turn in press release assignment

3. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

4. Schedule
February 13: West, Walker, Trail, Achauer, Abrams
Topic: Fantasy Football Participation in America
February 20: Todd, Tiettmeyer, Spahr, Smith, Noah
Topic: Tech in Sports Stadiums: Upgrade Needed
February 27: Smith, Chris, Salihu, Russell, Rouhier
Topic: Trends in Sports Fan Experiences

5. Schedule
March 6: Roberto, Powell, Peake, Parente, Bates
Topic: Revenue Model of March Madness (men’s
basketball tournament)
March 20: O’Brien, Medaris, Kimmey, Keller, Belcher
Topic: Community Relations and Sports
March 27: Kane, Jones, Jensen, Jacobs, Berland
Topic: Growth of the X Games. Why?
April 3: Hutto, Gbenro, Garrison, Friedman
Topic: How ESPN can regain subscribers
new programming

6. Schedule
April 10: Fogle, Deguara, Dawson, Davis, Bowden
Topic: Revenue model of in-stadium sports retail
April 17: Daddabbo, D’Orazio, Cox, Campbell, Briede
Topic: How Snapchat is becoming a sports news
media outlet
April 24: Calhoun, Bumpass, Bryan, Bruner
Topic: NBA and eSports league

7. Cincinnati Cyclones Assignment
Review memo and assignment
for next week

8. Two-minute drill
Write down as many sporting events
as you can in two minutes

9. Event Marketing Planning
Objective: To entertain top clients at
Wimbledon in July
Considerations for Event Planning
Budget
Timeline

10. https://www.youtube.com/watch?v=
Wimbledon video on hospitality

11. Events and Risk Management
Black Sky: Flying Pig Marathon

12. Next Week:
Media Relations