Lecture 5, media relations

1. Sports PR
Lecture: 2.18.2020
University of Cincinnati
By Jackie Reau

2. Turn in press release

3. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

4. Schedule
February 18: Ben Bryant
Topic: eSports & brand sponsorships of games, tournaments,
athletes
February 18: Kyle Davidson
Topic: The evolution of marketing UFC
February 18: Caleb Davis
Topic: Fantasy Football Participation in America
March 3: Austin Elkin
Topic: Tech in Sports Stadiums & Fan Engagement
March 3: Charlie Gaede
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

5. Schedule
February 18: Ben Bryant
Topic: eSports & brand sponsorships of games, tournaments,
athletes
February 18: Kyle Davidson
Topic: The evolution of marketing UFC
February 18: Caleb Davis
Topic: Fantasy Football Participation in America
March 3: Austin Elkin
Topic: Tech in Sports Stadiums & Fan Engagement
March 3: Charlie Gaede
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

6. Schedule
March 10: Jordan Garman
Topic: Revenue Model of March Madness (men’s basketball
tournament)
March 10: Nathan Hericks
Topic: Ideas for growing attendance at women’s college
basketball games
March 10: Maddi Larre
Topic: Was Women’s World Cup a success in France?
March 24: Alex Horton
Topic: How the NBA uses innovation to grow revenue,
relevance
March 24: Albert Kalala
Topic: How World Cup 2026 will change the game of soccer
in North America

7. Schedule
March 31: Dan O’Callaghan
Topic: Marketing the New Orleans Saints, strategies and
tactics
March 31: Oland Remington
Topic: Sports betting in America and the changing landscape
March 31: Dillon Scammon
Topic: How does the NHL Winter Classic choose its host cities
April 7: Brendan Wilson
Topic: How sports agents market their clients
April 7: Christopher Wolary
Topic: How will the Summer Game 2020 be different

8. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

9. Group Projects Schedule
April 7: Bryant, Davidson, Davis, Hericks
Topic: FC Cincinnati launches eSports team of amateurs
April 7: Elkin, Gaede, Garman, Horton
Topic: Sports Book opens at Hard Rock Casino Cincinnati
April 7: Kalala, O’Callaghan, Oland, Scammon
Topic: Cincinnati is named a Host City for World Cup 2026
April 15: Larre, Wilson, Wolary
Topic: UC Men’s Basketball advances to Final Four

10. The Changing Landscape of Media:
How do you get your news today?

11. Final Edition of the Rocky Mountain
News video:
Two reasons why the newspaper
shut down?

12. Building tomorrow’s sports TV
newscast in 2 minutes