Sports PR Lecture, 10-15-19

1. Sports PR
Lecture: 10.15.19
University of Cincinnati
By Jackie Reau

2. Current Events Discussion
Fortnite’s Black Hole approach

3. NO CLASS LECTURE next Tuesday
Meet with your group to begin planning your group project

4. World Cup 2026: Cincinnati as a
Host City
*Cincinnati is one of a handful of North American cities vying
to be named a World Cup city to host a match(es)
*The Cities will be chosen by June of 2020
*Your project will be completed on the premise that
Cincinnati has been chosen to host the semi-final matches of
World Cup 2026

5. Presentation Schedule
November 12: Wylie, Woodcock, Tegeder, Shi, Sasala
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 12: Regruth, Reed, Ragland, Potts, Parsons
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 12: Nelson, Ndonga, Myers, Minges, Joe Miller
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 19: Cole Miller, Mercer, McClain, Mayayo Garcia
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

6. Group Project Overview
November 19: Litke, Lattimore, Kime, Killeen, Keith
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
November 26: Jacobs, Irwin, Hill, Hawes, Hackathorne
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
November 26: Gordon, Flekel, Feldhaus, Engel, Ellis
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
November 26: Colosimo, Brewster, Baumgardner, Baker,
Armstrong
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

7. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

8. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

9. Community Relations
Mission-based communications outreach to connect like-
minded groups to create an impact
YWCA has a mission to eliminate domestic violence
Partnership with the Cincinnati Bengals
October is Domestic Violence Awareness Month
*What can a community relations partnership between the
two look like?

10. Presentation Schedule
October 15: Hill, Irwin, Jacobs, Killeen, Kime
Topic: eSports Participation in America

11. Presentation Schedule
October 29: Keith (eSport) Lattimore, Litke, Mayayo,
McClain, Mercer
Topic: Revenue Model of a College Bowl Game
November 5: C. Miller, J. Miller, Minges, Myers, Ndonga
Topic: Community Relations and Sports
November 12: Nelson, Parsons, Potts, Ragland, Reed,
Regruth
Topic: Growth of the X Games. Why? Or Why Not?
November 19: Sasala, Shi, Tegeder, Woodcock, Wylie
Topic: Sports betting in America and how it will
impact attendance at live sporting events

12. Presentation Schedule
October 30: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Revenue Model of a College Bowl Game
November 6: Eaton, Feltner, Glover, Goings, Vannette
Topic: Community Relations and Sports
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming