The document provides an overview of a sport public relations lecture that took place on September 3rd at the University of Cincinnati. It includes assignments for students to attend a live sporting event and write a game wrap, as well as tips for completing a game wrap. It also defines public relations as effectively communicating to influence behavior and discusses the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. Finally, it provides an in-class exercise where students must create a PR plan with the objective of selling 1,000 tickets to a UC women's soccer game.

1. Sport PR
Lecture: September 3, 2019
University of Cincinnati
By Jackie Reau

2. Editing Quiz

3. No Class Lecture on Sept. 10
Attend a Live Sporting Event and
Write a Game Wrap to present
in class on Sept. 17 (typed, one
page)

4. Ohio State Football Game Wrap
in USA Today
https://www.usatoday.com/story/sports/nc
aaf/2019/08/31/ohio-state-justin-fields-
struggle-after-fast-start-florida-
atlantic/2180130001/

5. Tips for a Game Wrap
-Consider a college/pro game
-Print and review rosters of both teams
in advance
-Review game notes in advance to
determine your focus
-Mention the score in the lead
-Take paper and a pen to the game

7. Public Relations (definition):
Effectively communicating to influence
behavior

8. Collaboration is Key in PR

9. Collaboration is Key in PR

10. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

11. Public Relations Planning
Objective
*Tie objective(s) to a business initiative,
i.e. sell 1,000 tickets to the UC vs. XU
baseball game

12. Public Relations Planning
Target Audiences
*internal and external

13. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.

14. Public Relations Planning
Tactics
*Press release
*Media event/press conference
*Digital communications (email, social
media, website, SEO)
*Special event
*Grassroots effort
*Community relations

15. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau

16. Public Relations Planning
Budget
*Media Preview
-Food and beverage: $250
-Media Guides: $100
-A/V: $500
-Postage for invitations: $40
Total: $890

17. Public Relations Planning
Measurement
*Tied to business objectives
-# of tickets sold
-Attendance at event
-Media impressions/earned media value

18. Public Relations Plan:
In-Class Exercise
Objective:
Sell 1,000 tickets to a UC women’s
soccer game

19. Public Relations Plan:
In-Class Exercise
Objective:
Sell 1,000 tickets to a UC women’s
soccer game