Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19

1. Sports PR
Lecture: 2.12.19
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Sports Trends Assignments
Expectations:
-Less than five minute presentation to be conducted
individually
-Three sources from your research to be referenced
in your presentation
-Engage the class with an “a ha” moment based on
your research
-Power Point presentation plus verbal presentation

4. Sports Trends Assignments
Week of February 19
Anderson: LA Rams and How They Marketed the Team
Baughman: SF Giants and How Their Community Relations
Efforts connect them to fans
Conger: OSU Football and How They Will Market with a New
Coach
Davis: The NBA and Innovation, How Commissioner Adam
Silver leads the major leagues in innovative thinking

5. Sports Trends Assignments
Week of February 26
Faulkner: Cleveland Browns and How They Will Market the
New Coach to Fans
Forsell: Australia Open and their recent Fort Nite
tournament, why host it?
Hermann: Cincinnati Bengals and how they will market the
new coach
Lester: How can high schools grow sponsorship revenue with
sports

6. Sports Trends Assignments
March 5
Loy: How can MLB use eSports to engage a new audience of
fans
Monak: Should the College Football Playoffs expand?
Monford: Ideas on engaging youth in sports to increase
overall participation
Pangallo: How can the NFL help grow the sport with youth in
America?

7. Sports Trends Assignments
March 12
Ricketts: How can FC Cincinnati maintain record attendance
levels in the MLS
Scholl: How can the PGA Tour sustain interest without Tiger
Woods playing on tour regularly?
Slaise: Will the AAF take away fans and revenue from the
NFL?
Staderman: Should NFL teams consider wearing a corporate
sponsor logo on their game-day jerseys?

8. Sports Trends Assignments
Week of March 26
Volk: What are some of the community events being
planned for the 2019 NCAA Men’s Basketball Tournament in
Minneapolis?
Whitaker: How can high schools use eSports to engage their
students as part of athletics and academics?
Williams: How does the NCAA earn revenue from Men’s
March Madness from TV, merchandise, ticket sales?
Yaecker: Explain how Cleveland will celebrate the 2019
Major League All Star Game.

9. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

10. Group Projects Schedule
April 8: Yaecker, Whitaker, Volk
Topic: eSports & brand sponsorships of games,
tournaments, athletes
April 8: Staderman, Slaise, Scholl
Topic: Fantasy Football Participation in America
April 15: Ricketts, Pangallo, Monford
Topic: Tech in Sports Stadiums & Fan Engagement
April 15: Monak, Loy, Lester
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

11. Group Projects Schedule
April 22: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 22: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games

12. Elements of a Press Release
Contact Information
Headline
City of Origin/Date
Lead (who, what, why, when,
where)
Secondary information
Quote from newsmaker

13. FC Cincinnati leads the Chicken
Dance at Oktoberfest
Who:
What:
Where:
When:
Why:

14. Oktoberfest Zinzinnati Celebrates 40th
Anniversary, September 16-18
Grand Marshals are FC Cincinnati
CINCINNATI (September 8, 2019) – Oktoberfest Zinzinnati, produced by the
Cincinnati USA Regional Chamber and presented by Sam Adams, will celebrate its
40th
anniversary, September 16-18 at a bigger, better site on Second and Third
Streets, between Elm and Walnut Streets, downtown. The new site will be more
spacious and will feature 50% more seating.
2019 Oktoberfest Zinzinnati Grand Marshals
This year’s Grand Marshals are FC Cincinnati president and general manager Jeff
Berding and members of the FC Cincinnati roster from the Major League Soccer
club. They will lead the World’s Largest Chicken Dance, Sunday, 4:30 p.m. at the
Sam Adams Main Stage, Second and Elm Streets.
First held in 1976, Oktoberfest Zinzinnati has grown to be America's largest
Oktoberfest with nearly 650,000 people attending each year. The celebration
showcases the rich German heritage of Southwest Ohio, as well as tasty samples of
German-style music, food and beer.
Hours
Friday, September 16, 5 p.m. – Midnight
Saturday, September 17, 11a.m. – Midnight
Sunday, September 18, 11 a.m. – 10 p.m.

15. Press Release Due:
February 19
*Typed and turned in during class

16. Details for the press release assignment
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 23 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Arena
*Add a quote from Coach, BBBS rep or
NCAA rep and how to buy tickets

17. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

18. Speed Writing Night
Six assignments in 40 minutes

19. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Clark hits triple/double
*Nick Lachey in attendance
*Coach Cronin called for technical
foul

20. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin
honored by fans #gobearcats

21. #2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

22. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered the father of a
football recruit $5,000 to sign a letter of intent. Because of
this serious violation, we have terminated his contract
immediately. Coach John Grove will take over as interim
coach effective immediately. To ensure this doesn’t happen
in the future, we are providing mandatory training on
recruitment policies for all of our coaches and have
instituted a new monitoring system for our program.
-John Carter, Athletic Director

23. #3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

24. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

25. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Melania Trump
will make an appearance to meet with fans as part of
her national fitness campaign.

26. My media alert
MEDIA ALERT: OCTOBER 10, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Melania
Trump for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Trump will make an appearance at the game to meet with fans to
promote her national “Get Moving” campaign.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

27. #5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever
AAC Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Trump was at the game with his son
*The first game of the tournament will be next
Tuesday, tickets are on sale

28. My Game Wrap
President Trump saw the University of Cincinnati men’s soccer program
make history today with their victory over the University of Notre Dame,
3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Trump enjoyed the match with his son, Baron, after a rally to
meet with local educators. The First Family was dressed in UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

29. #6 Internship e-mail: 5 minutes
*You are writing to Zach Bonkowski, director of
promotions at the Cincinnati Reds to follow up to
your application for a promotions internship for
spring/summer 2019
*Politely ask if you were selected for an interview
while providing at least attributes in which you could
shine in the position

30. My email
Dear Mr. Bonkowski,
I wanted to follow up to my application for a promotions internship with
the Cincinnati Reds for the upcoming season. I know you are busy but I
thought I would touch base to see if you have made any decisions on the
interview process.
As I mentioned in my cover letter, I volunteered with the Reds Community
Fund last year and understand the commitment and work ethic needed to
succeed in this position.
Please let me know if you need additional information to make your
decision.
Best,
Name here
Mobile Phone #