Bài chia sẻ của ông Yup Hwang đến từ Pati Games về chủ đề "Phát triển trò chơi di động cho phụ nữ Châu Á" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
4. Extensive experience of mobile social network game
Most famous female game provider in South Korea
Strong network with major platforms in Asia
Introduction - The Company
8. Introduction - Products
1.5 million registeredusers in Korea2.5 million registeredusers in Korea20 million registered users in Global
Non Game User → New Gamer New Gamer → Core Gamer
3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN
9.
10. Target - Global
FEMALES BEAT MALES ON MOBILE GAMING
31%
35%
42%
IN-APP
PURCHACES
TIME 7-DAY
RETENTION
Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty
11. Target - South Korea
User by Gender
(Dec. 2012)
63% USER OF ‘I LOVE COFFEE’ IS FEMALE IN KOREA
63%
37%
Females Males
User by Gender
(Dec. 2014)
79%
21%
Females Males
12. Top 7 Countries - DAU
(Oct. 2013)
Target - Asia
‘LINE I LOVE COFFEE’ IS POPULAR WITH ASIAN WOMEN
Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others
200K