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the #        Mobile
         rEVOLUTION:
               What Every Company
                 Needs to Know
                                 	
  
                                  	
  


          Tim	
  Hayden,	
  CMO,	
  44Doors                 	
  
       @TheTimHayden	
  –	
  New	
  York,	
  NY	
  
INBOUND	
  MARKETING	
  SUMMIT	
  -­‐	
  February	
  29,	
  2012	
  
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
 




                   	
  




Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
90% of
Americans 
are within 
     3 feet
   of their
    mobile
   phones 
  24 hours 	

     a day.	

    Mobile Experience Solutions: Technology + Strategy
Carrier	
  Contracts	
  	
  $	
  




 Its	
  an	
  American	
  thing	
  =	
  slow	
  adop8on	
  
                                                 Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Augmented	
  Reality	
  




       Really?	
  
                     Mobile Experience Solutions: Technology + Strategy
Weather,	
  Games,	
  Social,	
  Maps	
  	
  Music…Barcodes!	
  
    60%	
                       “Thinking about the application(s) on your primary cell phone,                                      250%	
  
                           which categories of applications have you used in the PAST 3 MONTHS?”



    50%	
  
                                                                                                                                    200%	
  



    40%	
  

                                                                                                                                    150%	
  


    30%	
  
                                                                                                                                                  2010	
  
                                                                                                                                    100%	
  
                                                                                                                                                  2011	
  
    20%	
                                                                                                                                         YOY	
  Growth	
  


                                                                                                                                    50%	
  
    10%	
  




     0%	
                                                                                                                           0%	
  




                                                                                  Base:	
  5,187	
  US	
  adult	
  smartphone	
  owners	
  (2010)
                                                                                                                                                	
  
                                                                                  Base: 2,420 US adult smartphone owners (2011)
    Source:	
  North	
  American	
  Technographics®	
  Benchmark	
  Mail	
  Survey	
  2010,	
  2011	
  
Mobile	
  disrupts…	
  




   …everything	
  
                   Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Decisions	
  are	
  being	
  made	
  in	
  
 dynamic	
  communication	
  
systems,	
  or	
  mesh	
  networks,	
  
  where	
  consumers	
  share	
  
   experiences	
  and	
  make	
  
    decisions	
  together.	
  
                                  Mobile Experience Solutions: Technology + Strategy
INFLUENCER	
  




    Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
The	
  Mobile	
  Web:	
  
 What’s	
  Happening?	
  
• Higher	
  Bounce	
  Rates	
   	
   	
  by	
  20%                                            	
  



• View	
  Fewer	
  Pages 	
   	
   	
   	
  by	
  40%                                         	
  



• Less	
  Time	
  on	
  Site	
   	
   	
   	
   	
  by	
  50%                                 	
  




              ~1MM	
  clicks	
  Oct-­‐Dec	
  2011	
  –	
  44Doors	
  Capture	
  Ciients	
  
Mobile Experience Solutions: Technology + Strategy
•    Condensed	
  Content	
  (4-­‐10X	
  reduc]on	
  of	
  
     desktop	
  site)	
  


•    Naviga]on	
  limited	
  to	
  2-­‐3	
  ac]ons	
  beyond	
  
     landing	
  page	
  


•    Quick	
  Load	
  Time	
  (you	
  have	
  30	
  seconds!)	
  
Location	
  




Search	
                                         Time/
Terms	
                                          Date	
  
                      Context	
  



         Device	
                     Language	
  
          Type	
  
•    Cross-­‐pladorm	
  tested!	
  (Beyond	
  IOS	
  	
  
     Android)	
  

•    Data	
  feed	
  (API	
  –	
  loca]on,	
  device,	
  A-­‐B	
  tes]ng,	
  
     ]me/date)	
  with	
  CRM/profiling	
  pladorm	
  


•    Responsive	
  Design	
  (Javascript	
  +	
  HTML5)	
  
Mobile Experience Solutions: Technology + Strategy
Text

“BOBEVANS”
             Mobile Experience Solutions: Technology + Strategy
Click

44d.co/BEvans   Mobile Experience Solutions: Technology + Strategy
Scan


QR Code
          Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Dell	
  -­‐	
  Quick	
  Resource	
  Locator	
  
-­‐    Enriched	
  SIL	
  experience	
  
-­‐    Multimillion	
  $$$	
  future	
  savings	
  
-­‐    Demonstrable	
  sales	
  tool	
  
 
 Mobile Experience Solutions: Technology + Strategy
    Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
 
              	
  
              	
  
      	
  	
  	
   	
  	
  
              	
  
       	
  
       	
  
]m@44Doors.com	
  
 @TheTimHayden	
              Mobile Experience Solutions: Technology + Strategy

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The Mobile rEVOLUTION - What Every Company Needs to Know

  • 1. the # Mobile rEVOLUTION: What Every Company Needs to Know     Tim  Hayden,  CMO,  44Doors   @TheTimHayden  –  New  York,  NY   INBOUND  MARKETING  SUMMIT  -­‐  February  29,  2012  
  • 2. Mobile Experience Solutions: Technology + Strategy
  • 3. Mobile Experience Solutions: Technology + Strategy
  • 4.     Mobile Experience Solutions: Technology + Strategy
  • 5. Mobile Experience Solutions: Technology + Strategy
  • 6. 90% of Americans are within 3 feet of their mobile phones 24 hours a day. Mobile Experience Solutions: Technology + Strategy
  • 7. Carrier  Contracts    $   Its  an  American  thing  =  slow  adop8on   Mobile Experience Solutions: Technology + Strategy
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  • 9. Augmented  Reality   Really?   Mobile Experience Solutions: Technology + Strategy
  • 10. Weather,  Games,  Social,  Maps    Music…Barcodes!   60%   “Thinking about the application(s) on your primary cell phone, 250%   which categories of applications have you used in the PAST 3 MONTHS?” 50%   200%   40%   150%   30%   2010   100%   2011   20%   YOY  Growth   50%   10%   0%   0%   Base:  5,187  US  adult  smartphone  owners  (2010)   Base: 2,420 US adult smartphone owners (2011) Source:  North  American  Technographics®  Benchmark  Mail  Survey  2010,  2011  
  • 11. Mobile  disrupts…   …everything   Mobile Experience Solutions: Technology + Strategy
  • 12. Mobile Experience Solutions: Technology + Strategy
  • 13. Mobile Experience Solutions: Technology + Strategy
  • 14. Mobile Experience Solutions: Technology + Strategy
  • 15. Decisions  are  being  made  in   dynamic  communication   systems,  or  mesh  networks,   where  consumers  share   experiences  and  make   decisions  together.   Mobile Experience Solutions: Technology + Strategy
  • 16. INFLUENCER   Mobile Experience Solutions: Technology + Strategy
  • 17. Mobile Experience Solutions: Technology + Strategy
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  • 19. Mobile Experience Solutions: Technology + Strategy
  • 20.
  • 21. The  Mobile  Web:   What’s  Happening?   • Higher  Bounce  Rates      by  20%   • View  Fewer  Pages        by  40%   • Less  Time  on  Site          by  50%   ~1MM  clicks  Oct-­‐Dec  2011  –  44Doors  Capture  Ciients  
  • 22. Mobile Experience Solutions: Technology + Strategy
  • 23. •  Condensed  Content  (4-­‐10X  reduc]on  of   desktop  site)   •  Naviga]on  limited  to  2-­‐3  ac]ons  beyond   landing  page   •  Quick  Load  Time  (you  have  30  seconds!)  
  • 24. Location   Search   Time/ Terms   Date   Context   Device   Language   Type  
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  • 35. Dell  -­‐  Quick  Resource  Locator   -­‐  Enriched  SIL  experience   -­‐  Multimillion  $$$  future  savings   -­‐  Demonstrable  sales  tool  
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  • 37.   Mobile Experience Solutions: Technology + Strategy
  • 38.   Mobile Experience Solutions: Technology + Strategy
  • 39. Mobile Experience Solutions: Technology + Strategy
  • 40.                       ]m@44Doors.com   @TheTimHayden   Mobile Experience Solutions: Technology + Strategy