2. Why is social media presence
important for brands?
1.4 Billion 300 Million
300 Million 53 Million
IMAGINE
the reach
with just
ONE CLICK
3. Social media has made rewards programs much more effective than they ever
were in the past.
How will social media affect
customer rewards?
Social media makes it easy to engage and communicate with customers. It
also makes it easy for customers to provide a ton of value
Easy promotions of brands to the world, and allowing to make tweaks and
changes based on actual customer feedbacks
Social media allows efficient connection between the brands and their
customers as well as their competitors. Rewards are given to their customers
to stay loyal to them.
Lets take a took at some of the social reward
strategies
4. Content Creation Competitions
Content creation competitions are used by brands to use social media and digital technology to
involve consumers, while achieving free publicity
A great prize will encourage people to enter a competition
The competition can take place on either small or large scale
Customers across the country were asked to doodle on their
Starbucks cups and submit pictures as entries.
The winning entry would be the template for a new limited edition
Starbucks cup.
Nearly 4,000 customers submitted entries in a three week span
Starbucks White Cup Contest (2014)
5. Social Media Campaigns
Getting customers involved in promoting the brand by the means of advertising of the brand
Offering customers their own “15 minutes of fame” is sure to be just reward for their efforts in
promoting the brand
Brothers and Sisters
were taken for a
professional
photoshoot to
create billboards,
celebrating the
festival of
Raksha Bandhan
This was the second
year that Doritos
had handed creative
control over to the
Australian public to
come up with the
next TV ad for
Doritos
6. Social Rewards Apps
Meet Amy
Joins the social reward app Engaging in social content of
brands
Earn rewards for social
engagement
Amy is active on all
social media platforms.
She is a high content
consumer. Social
Rewards apps reward
her for doing so
By Signing up, Amy has
the option to consume
content of selected
brands in exchange of
points. These points will
be redeemed for
vouchers by Amy
7. Loyalty Program
Loyalty does not mean rewarding only on the final sale
Customers make efforts to browse a site and engage with the site content so they ought to be
compensated for it
Customers are rewarded for activities like, creating an account, liking a product, referring a friend,
etc.
Customers can redeem the rewards in terms of vouchers.
Example : Digislider.co.uk has integrated with LoyaltyLion to create a platform for loyalty.
8. Digital Discounts
Consumers are not only hungry for discounts, but they’re beginning to expect them
The following strategies are useful for rewarding loyal and potential customers; marketing of deals to
be done appropriately so consumers are aware
Printable coupon on site (for in-store purchases)
Discount in exchange for some type of action (e.g. a social “share” or becoming an email
subscriber)
Offering a future promo code for a current purchase
9. You can always ask
A simple yet highly effective way of rewarding customers is asking them what they want and
then giving it to them
A survey taken on the website could enlighten the company of the preferences of their customers.
(e.g. a new flavor, new function on website, a different coupon, easier ordering system, etc.)
Dell’s Idea Storm have taken ideas from their customers
and implemented them
This not only rewards the customers who made
suggestions or voted for those they liked, but offline
customers win as well, as the company develops in a
direction driven by its customers’ desires.
10. 233
Million
Social Media users in India by 2018
64% 53%Millennials Baby boomers
Want more options to share their opinions about brands
The customers on social media platform are on the rise
Keeping them engaged and interested in the company is the
mantra of the day
