Corporate Social Responsibility and its Paradigms in Indian Scenario A Research Work

1. ICSIT 2014
INTERNATIONAL CONFERENCE
ON
STRATEGY INNOVATION & TECHNOLOGY
Gaurav Wadhwa
Pulkit Gupta
Students BBA(Gen), Ansal University

2. Successful people have a social responsibility to
make the world a better place and not just take
from it.
-Carrie Underwood

3. CSR is defined by The Prince of Wales
International Business Leaders Forum as,
‘‘CSR means open and transparent business
practices that are based on ethical values and
respect for employees, communities, and the
environment. It is designed to deliver
sustainable value to society at large, as well as
to shareholders’’

4.  Corporate Social Responsibility (CSR) these days
has become one of the most important
marketing strategy for the organization these
days
 Consumers also feel acquainted with the
product that use the tag of being socially
responsible toward Consumers, Government,
Environment and Employees.
 Today it is very important for every business to
take care of People Planet & Profits.
 This will lead to Sustainable Development, after
all “What's the use of a fine Business if you
haven't got a tolerable planet to put it on?”

5.  As CSR issues become increasingly integrated
into modern business practices, there is a
trend towards referring to it as “responsible
competitiveness” or “corporate sustainability.”

6.  Better anticipation and management of an ever-expanding
spectrum of risk
 Improved reputation management
 Enhanced ability to recruit, develop and retain
staff
 Improved innovation, competitiveness and
market positioning
 Enhanced operational efficiencies and cost
savings
 Improved ability to attract and build effective and
efficient supply chain relationships
 Enhanced ability to address change

7.  To find the awareness level regarding Corporate Social
Responsibility among consumers/Individuals.
 To know that do consumers/individuals really feel
acquainted with enterprises or organizations that are
"socially responsible".
 To know that the tag of being socially responsible
increases the brand value and profitability of an
organization.
 To know that do individuals wants that organization
should do and disclose their CSR activities and will they
have any problem if their company/organization will add a
cost/deduct from your salary in name of CSR.
 To analyze what Percentage of people really apply the
concept of being socially responsible on them or they just
want the organization to do everything for society.

8.  Research Design:
Data has been collected through online survey.
People targeted were Consumers and Employees.
Newspapers, Internet, Magazines and Journals
would provide ample material about Corporate
Social Responsibility.
 Primary Data has been collected through Online
Survey, discussions and observation of various
people who are consumers.
 Secondary Data through Newspaper, magazines,
journals and internet.
 Sampling Methodology:
Sampling chosen with the Convenience method
Sample Size: 300

9. DATA ANALYSIS AND INTERPRETATION

16. Importance of CSR
 When asked to rate out of 10 the importance
of Corporate Social Responsibility (CSR), 8
points is given by the maximum number of
participant, shows that customer also
understands the importance of CSR of any
Organization.

18.  The study shows that the ultimate beneficiaries
(Society) of Corporate Social Responsibility don’t have
good knowledge about the concept.
 People just want that the corporate houses must do
and disclose their CSR activities for environment,
stakeholders and public.
 Everyone accepts the importance of CSR for an
Organization
 People are ready to pay more to such organizations
motivating the organizations to be socially
responsible.
 Both individuals and the corporate organizations
need to join hands and contribute for the upliftment
of society.

19. "By accepting responsibility, we take effective
steps toward our goal: an inclusive human society
on a habitable planet, a society that works for all
humans and for all nonhumans. By accepting
responsibility, we move closer to creating a world
that works for all."
-Sharif M. Abdullah