The Impact of Festivals in promoting cultural tourism

1. PEGASO UNIVERSITY
THE IMPACT OF FESTIVALS IN
PROMOTING CULTURAL
TOURISM:
A CASE STUDY OF GANESH
UTSAV IN PUNE CITY,
MAHARASHTRA

2. INTRODUCTION
Festivals are very important in the history of
human being. It gives peace and breaks the
monotony of the people.
In India there are numerous festivals: regional,
seasonal or religious.

3. INTRODUCTION
In recent years, festivals are using for promoting
the tourism and boosting the economy.
This time-limited event encourages visitors to visit
the place and interact with the local community,
ambience, customs and local culture.

4. CULTURAL TOURISM IN INDIA
The Indians celebrate the various fairs and
festivals.
The rituals followed by the Indians, the
enthusiasm and faith add the charm to the fairs
and festivals.

5. OCCUPATION - EDUCATION
Occupation – All types of workers, businessman
participate in the festival. Doctors, Engineers
participate in the celebration of Ganesh Festival.
Education – The most of visitors are having
education with higher secondary school. Higher
percentage participating in the festival is
youngsters taking their graduation.

6. ROLE OF FESTIVALS IN
ATTRACTING TOURIST
Festival contributes economically to the city. To
local businesses, festivals can be considered as a
market for services.
An example: the provision of music and artistic
expression provide an excellent setting for the
introduction of new kinds of services to customers.

7. ROLE OF FESTIVALS IN
ATTRACTING TOURIST
As a consequence, festivals include a variety of
offers.
However, the variety of offers tends to draw
consumers with many different lifestyles and
shifting preferences, which can lead to new services
or good to offer to the festival participants.

8. ROLE OF FESTIVALS IN
ATTRACTING TOURIST
Festivals based on specific themes are often
characterized as follows:
1.they often engage voluntary workforce at low or
no labor cost,
2.they can develop from being local to becoming
regional, national, international and global,
3.they include both non-profit and profit business,
4.they are open air events.

9. INFRASTRUCTURAL
DEVELOPMENT
Municipal Corporation of Pune city takes care of
the infrastructural facilities in the city.
Some examples:
- roads are repaired before the Ganesh Festival.
- care has been taken on the safety and security of
the visitors.
- special police force is appointed for the security in
every place of the city. College students also help
them for the safety and security of visitors.

10. MEDIA-EVENT
Festivals attract journalists and other opinion
leaders. For these audiences, festivals are a ‘media-
event’, generating an opportunity for a magazine or
a news story.
Such stories may be different from the
destination’s typical media frame – i.e. the way in
which it’s regularly covered in the news media.

11. CULTURE AND TRADITIONS
Traditions of Pune are receiving the international
interest.
This enhances the residents’ pride and promotes
the preservation and cultivation of the local
culture.
Thus this festival helps in promoting and
preserving the traditions and culture of
Maharashtra.

12. CONCLUSION
The tourists and visitors spend money within the
community, enhance the local economy and
supporting restaurants, hotels and other tourism-
related businesses.

13. CONCLUSION
Local transport, hotels, restaurants, small
shopkeepers, hawkers gets profit during the period
of festival.
Number of visitors is increasing year by year which
affects the local economy.

14. WHAT ABOUT YOUR COUNTRY?
 What do you think about the festivals tradition?
 Do you have festival tradition?

15. PEGASO UNIVERSITY
Thank you