ICT role in 21st century education and its challenges
Online Community Manager, Yes it's really a job 2010
1. Online Community Manager
Yes, It's Really a Job
Dawn Foster
Intel Community Manager for MeeGo
dawn@fastwonder.com
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2. Agenda
● Defining Community
● Community Manager Jobs
– Examples of Community Manager Jobs
– What They Do & Skills Required
– Salaries and Career Paths
● Guiding Principles and Best Practices
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3. What is this thing we call community?
In Person Community Activities
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4. What is this thing we call community?
Social Media / Social Networking
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5. What is this thing we call community?
Corporate / Customer Communities
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6. What is this thing we call community?
Virtual Communities
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7. Why Companies Participate in Communities
● People: gives people a place to engage with
your company
● Product Innovation: get product feedback
● Collaboration: work together to solve issues
or come up with new ideas
● Evangelism: help you grow evangelists for
your products from outside of your company
● Brand Loyalty: engagement
can drive a tremendous
amount of loyalty
for your products
http://www.flickr.com/photos/kimtimnashville/58797765/
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8. Why Do People Participate?
Social Status &
Fun Recognition
Passion
Financial
Work
Career
Develop Learning
Advancement
Skills
● Motivation is complex (multiple influences)
● If people aren't motivated, they won't participate
● Promotion must take motivation into account
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9. Community Managers Help Ensure Success
“Jobs of the future, #1: Online What Skills do we need?
Community Organizer
– Patience
... If you were great at this, I'd imagine you'd
never ever have trouble finding good work.”
– Networking
--Seth Godin
– Communication
What do we do? – Facilitation
– Ongoing Facilitation – Technical Skills
– Monitoring Conversations – Marketing
– Content Creation / Mgmt – Self-Motivation
– Evangelism – Workaholic Tendencies
– Community Evolution – Organization
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10. People are Watching You
“My eyes see.
His eyes see.
I see him.
And he sees me.
And so we say, Translation:
“Hooray for eyes! People see everything
Hooray, hooray, hooray... you do in the community.
... for eyes!” Be a good example of
the “right” behavior.
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11. Job Market
“It's a hot job. We only expect it to get hotter.
Every smart business now communicates online, with
customers, with employees and with the world at large.”
--Marshall Kirkpatrick (November)
from ReadWriteWeb
● Recent Hires ● Job Openings Now
– Wieden + Kennedy – The Weather Channel
– Zappos – Wikia
– Intel – Hilton
– Samsung – EMC
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20. Community Ownership
“You may own the software, but the
community owns itself.”
--Clay Shirky
● The community "owns" the community
● A company who starts a community:
– owns the infrastructure
– facilitates the discussions
– moderates and keeps people in check
● If the company doesn't play nice with the community,
the community will take discussions elsewhere
● Like hosting a party
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21. Guiding Principles: It's All About the People
● Focus on the individuals: Participate as a person, not
a corporate entity
● Be Sincere: Sincerity = believability & credibility
● Not all about you: Community is about conversation,
which is by definition two-way
● Be a Part of the Community: Don't try to control it
● Everyone’s a Peer:
You are not the expert;
knowledge comes from
everywhere
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22. Play Nice
"I'm the Lorax who speaks for
the trees which you seem to be
chopping as fast as you
please.
NOW...thanks to your hacking
my trees to the ground, there's
not enough Truffula Fruit to go
'round.
Translation:
Play Nice: Be polite and And my poor Bar-bar-loots are
all getting the crummies
respectful in your
because they have gas, and no
interactions with other food in their tummies!"
members
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23. Where and How NOT to Participate
● Do not participate on
competitor's sites
(considered slimy &
bad manners)
● Do not participate in
communities solely to
pimp your products.
http://www.flickr.com/photos/victoriafee/2740896609
● Do not mention your
products in every post.
Talk about the industry first
& your products second
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24. How to Participate ...
Listen First: Understand the Norms
● Each site has it's own norms
– Language and terminology
– Acceptable behavior
● Participate gently at first
– Pick one site to start
– Spend more time listening http://www.flickr.com/photos/niclindh/1389750548
– Take the time to understand how people participate
– Participate with an individual account first
– Engage in additional sites as you get comfortable
– Begin participating for your organization
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25. Make it Fun
Why do you sit there like that?
I know it is wet.
And the sun is not sunny.
But we can have lots of good
fun that is funny!
I know some good games we
could play.
I know some new tricks.
I will show them to you.
Translation: Your mother will not mind at
all if I do.
Have fun! Lighten it up
occasionally!
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26. Q&A
Additional Reading:
● http://fastwonderblog.com/starting-point/
Great Blogs with Job Listings:
● http://www.web-strategist.com/blog
● http://www.socialmediajobs.com/
● http://www.communityguy.com
About Dawn:
● Intel Community Manager for MeeGo
● More Info: http://fastwonderblog.com
● Dawn@FastWonder.com
● @geekygirldawn on Twitter http://www.flickr.com/photos/ahockley/3036575066/
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