However, in communication failing to plan is planning to fail. Ask simple questions when seeing any advertisement Who? (is the target group) Why? (are we doing this - the goals) What? (are we trying to say - the content of the message) How? (should we say it - the way it is to be delivered) When? (should we do it - timing and co-ordination) Which? (way is the best to go about it -communication channels)

1. SARVAM
Education of Active Citizenship &
Sustainable Development for a Future U’
Dr. Geetika Saluja
geetika.b.saluja@gmail.com

3. UNDERSTANDING THE ROLE OF MEDIA IN
COMMUNICATING FOR SUSTAINABILITY
To help critique the media you come across, here are
some questions you can ask:
• Who created this message?
• Who is the audience for this message?
• Does the pic convey message related with society,
environment, environment, politics or marketing of
the product (economics)
• What creative techniques are used to attract my
attention?

4. UNDERSTANDING THE ROLE OF MEDIA IN
COMMUNICATING FOR SUSTAINABILITY
To help critique the media you come across, here are
some questions you can ask:
• How might other people understand this message
differently from me?
• What lifestyles, values and points of view are
represented in, or left out, this message?
• Why is this message being sent?
• Does this message convey the purpose for what it
was created?

5. However, in communication failing to plan is planning to
fail.
•Who? (is the target group)
•Why? (are we doing this - the goals)
•What? (are we trying to say - the content of the
message)
•How? (should we say it - the way it is to be
delivered)
•When? (should we do it - timing and co-
ordination)
•Which? (way is the best to go about it -
communication channels)

7. A way to avoid environmental damage is to avoid unnecessary products
and services. However, there are products that we actually need and
want to have. In these cases producing and consuming products and
services in an environmentally friendly and socially responsible way is a
number one preventive environmental strategy towards creating more
sustainable societies.
So, how can you do it? Here are some ideas
Step 1: Needs Assessment
Before we consume something, we ask ourselves the question:
“Do I really need it?”
This is known as a needs assessment.
A needs assessment identifies two things:
•Whether a “need” or “want” exists.
•The most appropriate way to meet that need or want.

8. Step 2: Choose wisely
•Select the least environmentally and socially harmful alternatives
(choose wisely).
•Use products or choose services responsibly so that the
environmental impacts of using a product or getting a service are
minimized.
Step 3: Dispose wisely
Dispose products in a way that minimizes the environmental
impacts
.

9. •Group Task given at the end
Use the needs assessment for the next item that you purchase.
Then, discuss with your group about how this felt. What item were
you purchasing and did the needs assessment help your
purchasing decision?
What was the outcome of the assessment
for you? If not, why not?
List 3 things that your group learned from the process.