Finals of Business Quiz conducted as a part of ComArena, an inter-collegiate management fest conducted by Dept of Commerce, St Thomas College, Pala.

2. ComArena’13
Business Quiz
FINALISTS

3. Jeydev C S
Niranjan S
National university of Advanced Legal
Studies, Cochin.

4. Rijilal A M
Gautam P
DCSMAT, Vagamon

5. Francis Kurian Thomas
MA College of Engineering,
Kothamangalam

6. Ananthu Ravi
Bony Raju
CET, Trivandrum

7. Rikesh Bhattacharya
Leo Francis
NIT, Calicut

8. Rules & Regulations
Round 1 & 2
 Infinite bounce round.
 Order will reverse in the second round.
 10 Marks for each correct answer.
 No negative marking for wrong anwers.
 Quizmaster’s decision will be final and
binding.

9. IN SEARCH OF EXCELLENCE-I

10. 1
The name of this Japanese sports equipment
company, is an acronym of a Latin phrase
which translates to "Healthy Soul in a Healthy
Body“. Since 2007 there has been a larger
emphasis placed on this acronym, and its
translation has been truncated for advertising
purposes to "Sound Mind, Sound Body".
This company is now the official kit supplier to
Australian and Pakistan National Cricket
Teams.

12. 2
What is freemium?

13. 3 Austrian Philharmonic
British Britannia
Canadian Maple Leaf
Chinese Panda
Malaysian Kijang Emas
Russian Chervonets
Russian George the Victorious
Swiss Vreneli
French Napoleon
Australian Nugget
South African Krugerrand
American Eagle.

14. Gold Bullion Coins

15. 3
Punchtantra - Value Statements for Managing Life &
Business Situations is a book authored by two corporate
professionals, P C Balasubramanian, Director, Matrix
Business Services and Raja Krishnamoorthy, Director,
Talent Maximus. On whose life is this book based?

17. 4
In 1861, two brothers, George and Richard took over
their father’s business and moved their factory from
Bridge Street in central Birmingham to a greenfield site to
allow for expansion. When the Bridge Street factory
became too small, George had a new vision of the
future. 'Why should an industrial area be squalid and
depressing?’ he asked. His vision was shared by his
brother Richard, and they began searching for a very
special site for their new factory. The brothers then found
a new place for their factory and renamed the place.
They built houses, playgrounds, pools etc for the workers
and families and called it as “Factory in a Garden”. Later
in 1908, they launched a brand named after this living
cum factory area, which is still in the market.

19. 5
The Wall Street Journal coined a term which
means inducing a person to disclose his personal
and intimate details publically by establishing a
rapport with him. This term is coined after the
name of a celebrity.

20. Oprahfication

21. 6
He was an Indian traveller, surgeon and entrepreneur
who introduced the Indian curry house restaurant in
Britain, and was the first Indian to have written a book
in English. He also established "shampooing" baths in
Great Britain, where he offered therapeutic massage,
and was one of the most notable early Indian
immigrants to the United Kingdom of Great Britain and
Ireland.

22. Sake Dean Mahomed

23. 7
The current logo design of this company is intended to emphasize
flexibility and simplicity while conveying a dynamic and
innovative image through the ellipse, the symbol of the universe
and the world stage. The openings on both ends of the ellipse are
intended to illustrate the company's open-mindedness and the
desire to communicate with the world.
The basic color in the logo is blue, the color that the company has
had used in its logos for years. The blue color symbolizes stability
and reliability, which are precisely what the company wishes to
accomplish with its customers. It also stands for social
responsibility as a corporate citizen, a company official explained.
The construction branch of this company built these skyscrapers -
Burj Khalifa, Petronas Twin Towers, Taipei 101.

25. 8
He was a director of V. D. Swami and Company and
engaged in international trade and engineering erection
and construction. He was the president of InterPro Global
and the chairman and managing director of Prolease
India, engaged in transaction processing. He then
founded Talent Maximus a company engaged in payroll
processing and temporary staffing in India. Which Indian
celebrity’s business interests are explained here?

26. Aravind Swamy

27. 9
For the first time, a handmade tool from micro and
small and medium enterprises in India has been
registered for a geographical indicator (GI) tag. The tool
is made of metal scrap by a community of workers
which has been making the product for more than three
centuries. Name this product which is the last one from
India to be dubbed Geographical Indication Tag.

28. Meerut Scissors

29. 10
He was the first American billionaire, adjusting for
inflation he is often regarded as the richest person in
history. He bought an 18 acre plot in New York which
he later donated to UN, and the site was used for
constructing UN headquarters.
He is also the founder of University of Chicago and
funded the establishment of Central Philipines
University. Identify the billionaire.

30. John D Rockfeller

31. IN SEARCH OF EXCELLENCE-II

32. 1
Name brand/product created by Morris Michtom inspired by
this political cartoon by Clifford Berryman in The
Washington Post on November 16, 1902.

33. Teddy Bear

34. 2
Identify the personality or the organisation started
by him.

35. K P Hormis, Federal Bank

36. 3
Identify.

37. Sara Mathew,
Dun & Bradstreet

38. 4
Name the Venture.

40. 5
Identify this annual award given for innovation and
creative excellence in advertising, design and
communication.

42. 6
Identify the organisation.

44. 7
Identify.

46. 8

47. 9
This is the logo of a business venture started with a
meager capital of Rs 80 in 1959 in Gujarat.

49. 10

50. State Bank of India

51. IMAGINING INDIA

52. RULES
• 4 questions on Buzzer.
• 10 points for the correct answer, -5 for the
wrong one.
• Questions exclusively on Indian business.

53. 1
This village in South India is the birth place of
Bhoodan movement initiated by Acharya Vinoba
Bhave. What makes this place more famous is the
weaving industry there. Weave there is popularly
known as ikkat or tie and dye weave. The
uniqueness lies in the transfer of design and
colouring onto warp and weft threads first and then
weave them together. The fabric is cotton, silk and
sico - a mix of silk and cotton. Increasingly, the
colours themselves are from natural sources and
their blends.
This place is popularly known as Silk City.

54. Bhoodan Pochampally

55. 2
What was introduced for the first time in India, by Sir
James Wilson in 1960, in order to meet the losses
sustained by the Government on account of the
Military Mutiny of 1857?

56. Income Tax in India

57. 3
Identify this organisation which is the world's largest
diamond exchange located in Mumbai, India

59. 4
Identify this Padma Bhushan and Order of the Polar Star
Award winner.

60. Baba Kalyani
Chairman and MD, Bharat Forge

61. The ComArena
Round

62. RULES
• 8 questions on buzzer.
• 5 points for the right answer, -5 for the wrong.

63. C
Identify the advertiser.

65. O
Name the consumer electronic brand established as "Mirc
Electronics" in 1981, by G.L. Mirchandani and Vijay
Mansukhani in Mumbai.

66. ONIDA

67. M
Malcolm Glazer, the president and chief executive officer of First
Allied Corporation, a holding company for his varied business
interests, most notably in the food processing industry. He is
famous all over the world for another reason.

69. A

70. Reji Abraham

71. R
Identify the Non-profit organisation from
this picture.

72. Rugmark Foundation

73. E
This web portal was started by Microsoft and later spun
off as a multi-billion dollar company because it was "no
longer about software intensive technology" and they
were "concerned that they would not do their best at
this”.
Now this website is the official jersey sponsor for match
officials at the Barclays Premier League, The FA Cup etc.

74. Expedia.com

75. N
His famous Annual Budget speeches had humble beginnings in
1958 in a small hall of an old hotel called Green Hotel in Bombay.
It was aptly said that in those days that there were two Budget
speeches, one by the Finance Minister and the other by him, and
his speech was undoubtedly the more popular and sought after.“
Who is this famous personality?

76. Nanabhoy "Nani" Ardeshir Palkhivala

77. A
Name the Indian company based in New Delhi,
started in 1979 by Anil Moolchandani.

79. LATERAL THINKING

80. RULES
• Connect the visuals to a common theme.
• 15 points for the right answer.
• -10 for the wrong answer.
• Only one attempt per question.

82. Elon Musk

83. ARCUATE

85. Now everyone can fly

86. Tony Fernandes

89. Business @ the Speed of Thought

90. 1. There are three questions in this round.
2. For each question you will be given three clues
regarding a person/magazine/company one by
one. If you identify the person/ company
/magazine on the first clue you get 20 points
and minus 10 points for a wrong answer.
3. In case no team attempts the question on the
first clue second clue will be given. The correct
answer on the second clue fetch you 15 points
and minus 10 for the wrong one.
4. The third clue follows if no team attempts the
question on the second clue. For the correct
answer it is 10 points and minus 10 for the
wrong answer.

91. 1
This Indian ad film maker is also the guru of the
English Theatre in India and is famous for his Theatre
productions like Evita, Jesus Christ the Superstar,
Tuglaq, and his latest, Broken Images, which was
invited to the Kennedy Center in Washington, DC
recently.
He was conferred the Lifetime Achievement Award for
Theatre by the Sangeet Natak Akademi.

92. 2
His best seller book on Advertising entitled “A Double
Life” is prescribed in business schools.
Currently, he is the CEO of AP Advertising Pvt. Ltd., the
well-known Image and Communications Consultants,
who have provided consultancy services to a number of
national and multinational companies, as Creative
Advisor.

93. 3
Known as the Brand Father of Indian advertising, has built over
100 brands and created Lalitaji for Surf, Cherry Charlie for Cherry
Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the
waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective
Karamchand, the Fair & Handsome brand, etc

94. Alyque Padamsee

95. 1
This company was formed by the merger of two companies
in March, 2001.
The first company which was originally known as ‘Dolcificio
Lombardo’ was founded by two brothers Ambrogio and Edigio in
Lainate, a township outside Milan in 1946.
The second Company was started in 1900 in Breskens by Izaak ,
taking over his grandfather’s business.

96. 2
In July 2006, the merged company acquired 100% stake in Chupa
Chups, a family owned Spanish Group famous all over the world
for its chupa chups and Smint brands.

97. 3
This Company owns brands like Mentos,
Alpenliebe, Center Fresh, Happydent etc.

99. 1
This magazine was started by DeWitt Wallace, while
recovering from shrapnel wounds received in World War
I. Wallace had the idea to gather a sampling of favorite
articles on many subjects from various monthly
magazines, sometimes condensing and rewriting them,
and to combine them into one magazine.
Now this Magazine is published in more than 70
countries, with 49 editions in 21 languages. It is also
published in Braille, digital, audio.

100. 2
“Life well shared” is its slogan since 2008.
The Indian edition is published by the India Today Group
under licence.

101. 3
The logo of this magazine is a picture of a “Pegasus” in
white background.

103. Quiz by:
George Kakkuzhiyil
Jithin Xavier
Lino George
Manuel M Mathew