This document introduces the 90:10 Group, a global network of social media specialists who help businesses adapt to and succeed in social media. They have backgrounds in marketing, PR, research, branding, consulting, and web development. The group uses co-creation methods to deliver insights, innovation, and actions to organizations. They work to make products, services, and communications better fit intended consumers. They believe in open businesses that engage consumers through social media to collaboratively co-create output. With experience across industries, the 90:10 Group can answer key questions about social media strategy, research, ROI measurement, and more.

1. 90:10 Group Can your social media agency tell you...

2. Can your social media agency tell you... 2

3. 3 Social Media Business Consultancy How to really adapt to social media? 3

4. 4 Social Media Business Consultancy Why are you even using social media? 4

5. 5 Social Media Business Consultancy Are you even ready? 5

6. 6 Social Media Business Consultancy Are you prepared for every eventuality (real time)? 6

7. 7 Social Media Business Consultancy Are you prepared for every eventuality (real time)? PR crisis escalationand management Commercial Opportunity KeyInsightbreakthrough Customer service escalation Sales opportunity 7

8. 8 Social Media Business Consultancy Are you seeing and reporting to the rest of the business key insights? 8

9. 9 Social Media Business Consultancy Are you seeing and reporting to the rest of the business key insights? Offline / Online Marketing Buying Dept Corporate / Commercial Planning New Product / Service Development Customer Service CRM Sales Corporate PR, Product PR Advertising Agencies Customer Insight 9

10. 10 Social Media Business Consultancy What's the ROI on what you do? 10

11. 11 Social Media Business Consultancy What's the ROI on what you do? Community insight led NPD… (new revenuestreams) CostSavingandimprovedsatisfaction in Customer Service through SM Increased ‘earned’ Brand Equitythroughpositivetonegative ratio ImprovedeffectivenessCommsoutput ImprovedCost per Follower / Friend Increased Life-time value of customer (CRM) Direct uplift in referralsand sales throughsocial media 11

12. 12 Social Media Business Consultancy Are you conducting social media RESEARCH? 12

13. 13 Social Media Business Consultancy Are you conducting social media RESEARCH? What research processes do theysupply. Netnography…? Is your data collectedandstoredethically? Whatother data is yoursocial media research coupledwith? Who or whatprocessesyour data; a person or tool? 13

14. 14 Social Media Business Consultancy Are you taking advantage of social media to work with the consumer to co-develop your output… Make things (Comms, Products & Services) you are sure they want. 14

15. 15 Social Media Business Consultancy State of the industry - I The reality is that most businesses understand how to listen, what to measure and where to engage, but are struggling to define the value of engagement and reputation in social spaces. Only 25% say that they have gained “real, tangible value” from social media. 60% say that they have gained some benefit but nothing concrete. 15

16. 16 Social Media Business Consultancy State of the industry - II Most companies are planning toinvest more in social media next year but are strugglingtofind time and resources to manage theiractivity. 54% citedbiggest carrier tobettersocial media engagement was a lack of resources. 90% say thatsocial media is taking up more time internallythan a yearago. This means a growingrelianceuponexternalparties. 16

18. When business recognisethis shift fully, spend in these services willmassivelyincrease.

19. Few companies are gettingtangibleresultsfromtheirsocial media activity, either as a departmentand as a business and are heavilyreliant on outsourcing.

20. This means there is hugeneedfor a coordinated approach to the adoption of social media bybusinesses as a wholewithclear ROI (Return on Innovation) objectives.17

21. Company: Who and what are we? We are.. We are a global network of leading social media specialists. Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development We help departments or whole-businesses locally or internationally adapt and win in social media We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists. We use methods of co-creation to deliver insight, innovation and action for organisations. We make your products, services and communications a better fit for the intended consumer – helping to build a better business

22. We believe in Open Business Business open to its consumer. By opening your business and its activities, from product development to marketing, directly or indirectly the consumer is engaged and helps drive decision making. The recent explosion of social media means there are thousands of live consumer conversations to explore for insight and to help identify influencers Social technologies offer the ability to connect with them for collaborative action in a scalable and cost efficient manner By collaborating with the consumer you co-create your business output with them. An output they buy into. This often means cheaper and more effective service, products and communications as well as deeper consumer loyalty. With the increasing requirement for and visibility of consumer advocacy, loyalty and trust are a deciding factor in success in the marketplace

23. Our Experience:

24. We can answer all these key questions.So what are you waiting for? Contact: GianluigiCuccuredduManaging Partner gianluigi@ninety10group.com +31 6 41 36 26 12