How are influencers shaping a new world?
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Presentation given at the 2nd edition of the ReputationTime conference in Riga (Latvia) on May 13th, 2016
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How are influencers shaping a new world?
- 1. Christophe Ginisty | @cginisty | 13 may 2016
- 2. Are they really shaping a new world? And what is the transformation process?
- 3. Let me tell you about a world you have never lived in…
- 6. The very first spectacular change is the communications landscape itself
- 7. Individuals were better equipped (and ready) to take advantage of these transformations than organisations
- 8. Most of what you call “influencers” never wanted to
- 9. Who do they influence? What kind of impact do they have?
- 10. The reality is that influencers are NOT directly influencing the society
- 11. Influencers are shaping a new world by influencing the ones who were ruling the old world of comms. New influencers are forcing the old ones to behave like never before.
- 16. Influencers have an impact on other influencers and this is how they contribute to change the world.