Presentation given by Christophe Ginisty at the European Business Summit 2017 on May 22. Presentation about the challenges for media to fight against fake news.

1. IN A POST-TRUTH
ERA, WHAT ARE THE
CHALLENGES FOR
MEDIA?
Christophe Ginisty
22 May 2017

2. Social Media Intelligence consultancy,
we study and analyse online
conversations and bring insights to our
clients to help them protect their
reputation and take the right decisions to
engage.
We are also the organizers of the
ReputationTime cycle of conferences.
www.agorep.com
ABOUT AGOREP
@cginisty

3. What are the responsibilities in the post-truth era?
@cginisty

4. Typology of influence
-1-
IDEA
STARTER
-2-
AMPLIFIERS
-3-
CURATORS
-4-
COMMENTATORS
-5-
VIEWERS
@cginisty

5. IDEA
STARTER
AMPLIFIERS
CURATORS
COMMENTATORS
VIEWERS
@cginisty
Viral model
MAINSTREAM

6. Source: Reputatio-Lab

7. Idea starters are not the most influent
@cginisty

8. @cginisty

9. FAST AND
EMOTIONAL
SHARED ILLUSIONS
SOCIAL
NETWORKS
TRADITIONAL
MEDIA
@cginisty
Social networks have
infected traditional media

10. What seems to be real,
What supports our beliefs,
What members of your community state,
What was supposed to stay confidential,
What is already too viral to be wrong,
…

11. POST-TRUTH ZONE
IDEA STARTER
FOLLOWERS
FIRST AMPLIFIERS
CURATORS
COMMENTATORS
AMPLIFIERS
IDEA STARTERS
MINUTES…@cginisty

12. Sharing and curation
obsessionsare the problem.
« Fake news » is NOT.
@cginisty

13. SOCIAL MEDIA
TRADITIONAL
MEDIA
SHARE FIRST, VERIFY SECOND?
@cginisty
SOCIAL
NETWORKS

14. Fake news is not new
(The power of the medium is)
@cginisty

15. @cginisty

16. IN A POST-TRUTH ERA, WHAT
ARE THE CHALLENGES FOR
MEDIA?
AMPLIFY CURATE EDUCATE
@cginisty

17. Thank you.
@cginisty