Why reputation matters for CEOs workshop
•
0 j'aime•257 vues
The document discusses why reputation matters for CEOs. It outlines several reputation challenges CEOs face, such as distrust, credibility, accountability, and empathy. The document defines reputation as the sum of images people have of a leader, shaped by performance, history, behavior, and communications. It then provides seven golden rules for CEOs to survive reputation challenges: be in control, be public, be inspirational, be clear, be accessible, be convinced, and be accountable. The rules advise CEOs to manage their image proactively through social media, communicate their values and goals clearly, and take responsibility. The document emphasizes that as the leader, a CEO's reputation is critical to their organization's success.
Recommandé
Recommandé
Contenu connexe
Similaire à Why reputation matters for CEOs workshop
Similaire à Why reputation matters for CEOs workshop (20)
Plus de Christophe Ginisty
Plus de Christophe Ginisty (20)
Dernier
Dernier (20)
Why reputation matters for CEOs workshop
- 1. WHY REPUTATION MATTERS FOR CEOs Christophe Ginisty Friday 12 May, 2017
- 2. ME, MYSELF AND I… - FOUNDER OF AGOREP (SOCIAL MEDIA INTELLIGENCE CONSULTANCY) - CREATOR OF THE REPUTATIONTIMECYCLEOF CONFERENCES - HEAD OF DIGITAL FOR THE BENELUX @KETCHUM - HEAD OF DIGITAL AT FTI CONSULTINGEU - FORMER IPRA PRESIDENT - EDELMAN’SEUROPEAN DIGITAL EVANGELIST (2011 – 2012) - FOUNDER OF INTERNETSANS FRONTIERES - CREATOR & MDRUMEUR PUBLIQUE - TV CONSULTANT - BLOGGER SINCE2004 - VISITING PROFESSOR
- 3. What are CEOs’ specific reputation challenges?
- 4. Distrust
- 6. Credibility
- 10. Empathy
- 14. Reputation is the sum of images that people have of a leader nurtured by the following critical components: performance, history, behavior, as well as communications.
- 15. You work on your image, You earn your reputation
- 16. But here is what most CEO are understanding about reputation challenges…
- 17. Social media users, journalists…
- 18. 7 GOLDEN RULES TO SURVIVE
- 19. § In control § Public § Inspirational § Clear § Accessible § Convinced § Accountable BE
- 20. BE IN CONTROL SHOULD YOU WANT IT OR NOT, PEOPLE ARE TALKING ABOUT YOU –DON’T LET PEOPLE SPEAK ON YOUR BEHALF –DON’T LET PEOPLE INTERPRET YOUR SILENCE –MANAGE THE AGENDA –SELECT WHAT YOU WANT TO SHARE –SET THE TONE –BECOME THE MAIN CHARACTER OF YOUR OWN STORY
- 21. BE PUBLIC STAND OUT BY PROACTIVELY BECOMING AN IDEA STARTER –COMMUNICATE –EXPRESS YOUR VALUES –SHARE YOUR PURPOSE –SET YOUR GOALS –BE SPECIFIC
- 22. BE PUBLIC STAND OUT BY PROACTIVELY BECOMING AN IDEA STARTER –COMMUNICATE –EXPRESS YOUR VALUES –SHARE YOUR PURPOSE –SET YOUR GOALS –BE SPECIFIC
- 23. BE INSPIRATIONAL IN THE SOCIAL MEDIA ERA, REAL LEADERS ARE EASY TO FOLLOW –COMMUNICATE WHERE YOUR TARGET AUDIENCE IS –THINK “IMPACT” –TELL STORIES THAT MOVE PEOPLE –EXPRESS DOUBTS AND ASK QUESTIONS –SHOW YOU CARE
- 24. BE CLEAR PEOPLE DON’T HAVE TIME TO DEAL WITH CONFUSION - BE STRAIGHTFORWARD - BE BRIEF - BE SINCERE - BE CONSISTENT ON THE LONG TERM - BE FOCUSED - DON’T SPEAK TOO MUCH
- 25. BE ACCESSIBLE SOCIAL NETWORKS HAVE CONTRIBUTED TO BUILD BRIDGES BETWEEN PEOPLE –BE CONNECTED –BE LIVE (SOMETIMES) –BE YOUR OWN AUTHOR –BE AS TRANSPARENT AS POSSIBLE –BE HUMAN
- 26. BE CONVINCED AS THE CEO, YOU ARE THE ONE WHO DECIDES AND SET THE AGENDA FOR THE ORGANISATION –DON’T BE SHY TO EXPRESS DECISIONS –DON’T BE SCARED TO BE PUBLICLY CRITICIZED –DON’T BE VISIBLY MOVED BY HOSTILITY –BECOME THE MESSAGE –FREQUENTLY REMIND THE KEY MESSAGES –UPDATE ON PROGRESS
- 27. BE ACCOUNTABLE AS THE LEADER, YOU ARE RESPONSIBLE FOR THE ENTIRE ORGANISATION –ALWAYS SHOW YOU CARE –CONDEMN ANY UNACCEPTABLE ATTITUDE – APOLOGIZE WHEN APPROPRIATE –FIX THE PROBLEMS –TURN ISSUES INTO OPPORTUNITIES
- 28. One more thing…
- 31. HAVE YOUR TRIBE BELIEVE IN YOU
- 32. IS YOUR CEO IN CONTROL PUBLIC INSPIRATIONAL CLEAR ACCESSIBLE CONVINCED ACCOUNTABLE AND FAST AND SUPPORTED ?
- 33. § In control § Public § Inspirational § Clear § Accessible § Convinced § Accountable § Fast § Supported BE
- 34. WHERE TO START?
- 35. YOU WHAT DO YOU DO? HOW DO YOU DO IT? WHY DO YOU DO IT? These are the 3 building blocks on anybody’s reputation. And this is what people want to know about you.
- 38. Thank you.