Este documento presenta las reflexiones de Giselle Rufer, creadora del reloj DELANCE para mujeres, sobre su historia personal y profesional. Alienta a las mujeres a perseguir sus sueños, compartir sus historias y empoderarse mutuamente. Promueve el reconocimiento de las mujeres y su liderazgo en todo el mundo.
Este 2011 la Red Social Eliana Tardio " Si Podemos Amar, lo podemos todo" ha decidio reconocer el trabajo de mamas que son lideres en el mundo de madres de hijos con necesidades especiales. Que con su esfuerzo, motivacion y valentia, insipran a otros y nos ayudan a seguir" Feliz dia de las madres 2011. Espero se inspiren en estas historias de mujeres reales, primero Madres!
Iniciativa Venga Mano que si es Paz'eso Taller de Escritura Creativa – Fundac...Villa Del Rosario
Este es tu Reto – El Taller- es una convocatoria a cargo de la Red de Territorios por la paz,
una iniciativa de la Oficina del Alto Comisionado para la Paz que cuenta con el apoyo del
Programa de las Naciones Unidas para el Desarrollo-PNUD y Colombia Joven y es
coordinada por la Asociación Fuente de Paz. Su segunda edición se llevó a cabo en 5
ciudades de Colombia siendo Cúcuta una de estas, a este proceso asistieron 50 jóvenes
de la región desde el 8 al 12 de marzo.
Una de las iniciativas creadas en el taller fue “Venga Mano que si es Paz'eso” la cual
obtuvo el aval de los participantes y el apoyo financiero de los patrocinadores. La iniciativa
surgió de la necesidad de visualizar y empoderar las diferentes identidades culturales
existentes en Norte de Santander, específicamente, de Cúcuta, Pamplona y Villa del
Rosario para fortalecerlas y contribuir a la construcción de paz.
Al interior de la iniciativa se propuso trabajar desde las diferentes actividades que los
integrantes desarrollan. Por lo tanto, se decidió nombrarlas como “narrativas culturales”
estableciendo las siguientes: academia, audiovisual, fútbol, literatura, grafiti, música,
radio y danza.
Dentro de la narrativa literaria se desarrollaron unas actividades que denominamos
“Talleres de escritura creativa”, los cuales le permitieron a los jóvenes asistentes
desarrollar unos escritos (poemas, ensayos, reflexiones) que demostraran que la paz
también se escribe. Para llevarlos a cabo hicimos una alianza con la Red Municipal de
Lectura y Escritura de Cúcuta y la Biblioteca Pública Julio Pérez Ferrero, las cuales
pusieron a nuestra disposición las Salas de Lectura de la ciudad y la sala TIC de la
biblioteca.
Los escritos se reúnen por este medio para ser compartidos y mostrar una de las facetas
que posee nuestra región. Una cara que demuestra el talento y esperanza por un país
mejor, en paz y empoderado por el cambio.
Este 2011 la Red Social Eliana Tardio " Si Podemos Amar, lo podemos todo" ha decidio reconocer el trabajo de mamas que son lideres en el mundo de madres de hijos con necesidades especiales. Que con su esfuerzo, motivacion y valentia, insipran a otros y nos ayudan a seguir" Feliz dia de las madres 2011. Espero se inspiren en estas historias de mujeres reales, primero Madres!
Iniciativa Venga Mano que si es Paz'eso Taller de Escritura Creativa – Fundac...Villa Del Rosario
Este es tu Reto – El Taller- es una convocatoria a cargo de la Red de Territorios por la paz,
una iniciativa de la Oficina del Alto Comisionado para la Paz que cuenta con el apoyo del
Programa de las Naciones Unidas para el Desarrollo-PNUD y Colombia Joven y es
coordinada por la Asociación Fuente de Paz. Su segunda edición se llevó a cabo en 5
ciudades de Colombia siendo Cúcuta una de estas, a este proceso asistieron 50 jóvenes
de la región desde el 8 al 12 de marzo.
Una de las iniciativas creadas en el taller fue “Venga Mano que si es Paz'eso” la cual
obtuvo el aval de los participantes y el apoyo financiero de los patrocinadores. La iniciativa
surgió de la necesidad de visualizar y empoderar las diferentes identidades culturales
existentes en Norte de Santander, específicamente, de Cúcuta, Pamplona y Villa del
Rosario para fortalecerlas y contribuir a la construcción de paz.
Al interior de la iniciativa se propuso trabajar desde las diferentes actividades que los
integrantes desarrollan. Por lo tanto, se decidió nombrarlas como “narrativas culturales”
estableciendo las siguientes: academia, audiovisual, fútbol, literatura, grafiti, música,
radio y danza.
Dentro de la narrativa literaria se desarrollaron unas actividades que denominamos
“Talleres de escritura creativa”, los cuales le permitieron a los jóvenes asistentes
desarrollar unos escritos (poemas, ensayos, reflexiones) que demostraran que la paz
también se escribe. Para llevarlos a cabo hicimos una alianza con la Red Municipal de
Lectura y Escritura de Cúcuta y la Biblioteca Pública Julio Pérez Ferrero, las cuales
pusieron a nuestra disposición las Salas de Lectura de la ciudad y la sala TIC de la
biblioteca.
Los escritos se reúnen por este medio para ser compartidos y mostrar una de las facetas
que posee nuestra región. Una cara que demuestra el talento y esperanza por un país
mejor, en paz y empoderado por el cambio.
Write your story, it is a great tool to be invited as a speaker Giselle Rufer-Delance
The reasons to write your story, each one is worth to make the job:
• Just for yourself, for your children and grand-children as a legacy.
• As an entrepreneur, an artiste, a doctor, a mum and you want to share your experience.
• As a speaker, a book is the best tool to be invited.
If you are a woman marketer, if your target audience is a woman forget all what you have learned about marketing.
If you are an entrepreneur and your target audience is a woman you already know what you need to do to attract your clientele.
TIME TO SHARE MY STORY AS AN INTERNATIONAL SPEAKER
I am a woman who was born a dreamer. At times, my dreams were the only things that carried me forward. It’s important to have dreams, but it’s more important to realize them. Though my journey was long and often difficult, virtually all of my dreams have come true. I say virtually because I know that there are many more to come, for age has no corner on accomplishment.
Throughout my life, I have experienced spectacular highs and devastating lows, shed tears that would overflow a river, laughed so hard it would make the angels smile, and felt unbelievable pride—as a daughter, as a woman, a wife, a mother, and an entrepreneur. That is the wonder of life. Living it to its fullest glory is the gift we can all create.
Draw on my experience I have discovered that I have now the mission to inspire others that they too can have a goal and the determination to achieve it.
That is why I have written my story, “Butterfly in a Storm” and as a featured speaker at many conferences, I enjoy to share it with all those who dream of creating their own business or achieving a dream.
As a speaker, I have an international experience:
I began accepting invitations to speak at conferences around the world in 1986 on a variety of issues dealing with entrepreneurship and women’s issues. I was interviewed on radio and television in Europe, the United States, Africa, Asia and the Middle East in English, French and German.
During my speech, I involve the audience directly in the discussions, using humor and personal anecdotes to break the barrier between speaker and listeners. I speak from my heart in simple and direct ways that touch a cord in my audience.
I also love to share my story with the men who Rock and Support Women Achievement.
My message to women
Femininity is magic. Believe in yourself. Build your self-esteem. Be all that you can be. It is wonderful to be a woman.
My admiration for women comes from knowing my mother. She was my role model, a beautiful, intelligent and courageous woman. She was also a singer and a true entrepreneur.
I believe that women need recognition. They also need role models. They need esteem as much as love. And, very importantly, women need empowerment.
Tell your story to inspire other and walk in beauty my dear Sister!
Créer une nouvelle marque, surtout en horlogerie, particulièrement en Suisse et un défi qu'il faut relever bien préparée. Je vous donne quelques piste pour le faire au mieux.
Created individually by artists who are experts in their field, each DELANCE in the Ocean collection reminds the woman who is wearing it of her endless talents. Yours will be cre-ated to your vision and will be as unique as you are.
DELANCE has created a collection of engraved, jewelled watches inspired by the mighty ocean; at times gentle and calm, at others strong and powerful. Each watch in the 'Ocean' collection reflects the spirit of each woman as embodied in her own personal ocean.
I was an active happy child, wanting to go everywhere and explore everything.
If I was too adventurous for my mother, I was encouraged by my father. He gave me the feeling that I was free to conquer the world. “Everything you want to achieve, you can do it” he told me.
This certitude was engraved in my soul and I grew up with it.
Giselle Rufer Delance presentation in the Bosphorus Conference the 30th of June 2018 in Istanbul. The empowerment of another woman is a reciprocal gift. Giselle share her story and her experience.
La vie n'est pas un long fleuve tranquille et les saisons s'enchaînent à des rythmes parfois tumultueux. Qui suis-je, pourquoi suis-je ici, d'où je viens, que faire de ma vie... ce que je sais c'est que je ne suis pas ce que je fais, je fais ce que je suis. Etre une femme dans un monde d'homme, vouloir être tout ce que je peux être et rester moi-même sans compromission, cela m'a demandé bien des années. Gentiment j'y arrive et j'engage chacun et chacune à entamer le voyage.
ENTREPRENEUR AND INTERNATIONAL SPEAKER
Giselle Rufer feels that she has a mission to inspire and motivate women to be all what they can be. She created DELANCE in 1996; the company is celebrating his 22nd anniversary this year.
Her creation, the DELANCE watch serves as a model of creativity, courage and excellence for all entrepreneurs, women and men alike. As a featured speaker at many conferences, Giselle Rufer share her knowledge with all those who dream of creating their own business.
The driving force in Giselle Rufer’s life is to be in harmony with herself, to do what she loves doing, for those whom she loves. She is a creative, receptive and open person who loves to use her energy and enthusiasm to impart her working philosophy to others.
DELANCE drückt die Kraft und Kreativität der Frauen durch die universelle Symbolik ihrer Uhren aus: Geschaffen für Frauen des dritten Jahrtausends.
Delance entwickelt und vertreibt Schweizer Uhren für Frauen mit gehobenen Ansprüchen.
Das Symbol der Weiblichkeit ist bei Delance an ihrer typischen Rautenform erkennbar.
Dieselbe Grundform ist subtil und doch unverkennbar personalisiert und widerspiegelt die einmalige Lebensgeschichte der Trägerin.
Die Delance ist der Taliswoman für Frauen, die ihr Schicksal in ihre Hände nehmen.
Mon rêve
Mon rêve était de créer une montre symbole du temps des femmes.
Je la voulais pour toutes les femmes du monde, pour ma mère, pour ma fille, pour mes sœurs, pour toutes mes mères, pour toutes mes filles, pour toutes mes sœurs.
Je voulais un symbole émotionnel très fort qui traverse les frontières et les cultures.
Die Zeit ist weiblich
Der Geist einer Frau
1996 mit Geschäftssitz in Magglingen gegründet, wird das Unternehmen von seiner Gründerin, Giselle Rufer, geleitet, die sowohl das Konzept als auch das Produkt entwickelt hat.
Zeichen der Liebe und stiller Mentor
Mit jedem Blick auf ihre Uhr kommt der Trägerin die unterschwellige Botschaft zu, sich selbst treu zu bleiben. Ihre DELANCE begleitet und unterstützt sie wie ein lautloser Ratgeber, ein TalisWOman, ihr Schicksal zu erfüllen.
11. Único, distintivo
solo para mí, como yo
Símbolo de feminidad,
talento y energía
Personalizado de acuerdo a
la vida y sueños de la mujer
para quien fue creado
Un mentor silencioso,
un signo de reconocimiento
y solidaridad
Un reloj como ningún otro
Un signo de reconocimien
to
Un símbolo de sororidad
12. Un símbolo
vale más que mil palabras
Al norte, la espiral,
agua, luna, feminidad
Tola piedra, el fuego,
el sol, la energía
masculina
La forma de diamante
es un símbolo universal
de vida y feminidad
El bucle infinito une el norte con el sur, -
lo masculino con lo femenino -
en armonía universal
Vida - Armonía -
Espiritualidad
13. Una señal de reconocimiento para las mujeres que
quieren que esto suceda para todas las mujeres
14. Un premio codiciado - Un símbolo de excelencia
Para todas las mujeres del mundo
20. Cuenta tu historia
Es tu mejor herramienta
de marketing
Tu historia es muy importante
porque a la gente le gusta
comprarle a la gente que conoce
Aprender a comunicarte y
hablar en público. Haz que tu
voz sea fuerte y orgullosa.
Es hora de las mujeres -
en todo el mundo"
As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.
She asked me: What makes you who you are?
What do you like to do, where is your unique talent?
Find the very one that makes you vibrate.
Then I developed The Unique Selling Propositions
Based on the answers I received. Women said to me:
- I could buy such a watch if I have the feeling that it is Just made for me, if it carries a message of love, and if it is telling my story
- If the values of the company are in accordance with mine: They respect female issues, care for the nature, etc.
- I would like the watch to be a legacy to my daughter, with the stones, from my mother’s ring, the bracelet from my grand-mother or any other heritage
- More of all my watch must be unique, distinctive, Unlike any other, Just like me
Wanting to meet the wishes of women, I asked them:
What is the value of time for you?
Very few answered that Time is money. The answer was more pragmatic:
Time flees too quickly, we never have enough time, I would like more time for myself.
If we spend time together, we spend a piece of our life together. Ultimately, time is life.
Then I asked them: How would you like your life, your time to be?
My grand-mother, like any grand-mother told me: I like when you visit me, I like meeting my friends, I like to take care of my flowers, I like to look at my photos to remember happy souvenirs.
Little girls told me: I like to play with my cat, I like to be with my grand-mother, I like when all the family is together and laugh.
The women in-between said: I like to spend time with my family, to dance, to meet friends, to practice my hobby, to have time for myself.
Combining all these answers I decided to create a symbolic watch. A watch expressing
LIFE – HARMONY - SPIRITUALITY
I was invited in Yaoundé, Cameroun, Africa, as a keynote speaker for the BPW conference. It was a three days meeting where we could really develop a true relationship with the participants. I especially spent a lot of time with the young women. They were sincerely interested in sharing their dreams and concerns with me. The African BPW coordinator, Adenike Osadolor, seemed also very interested. She finally asked me to write my story. I answered “Writing a story is easy but you have to find a publisher”. She answered: “I am a publisher and I publish a series about women. We need role models, and African women believed that life is easy for European women. You demonstrate that it is not the case and that you also have to be courageous and determined.”
From my childhood, I have learned that it is very important, when you want to do something, to ask yourself the question: “Why”. Adenike gave me this answer and it convinced me.
Your family?
We are the best ambassador of our project. Telling our story is the most efficient way to make our project known as well as the most pleasant and affordable one.
It is Time for women to share their stories
It is Time for women to share their stories
As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.
As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.