Presentation delivered at the IDGA "Social Media for Defense" event on October 25, 2011.

1. Learning from the Past,
Preparing for the Future
Andrew Krzmarzick
GovLoop Community Manager

2. It was 2008. We were all excited.

3. Myself included:
One Part Professor One Part Cheerleader

4. For the last 2 years:
One Part Player One Part Coach

5. What it takes to win:
Full complement of committed players,
common goals…and champions.

6. What it takes to win:
Commitment, consistency
…and courage.

7. GovLoop
Problem:
Millions of government employees working on
similar issues…but how do they connect?
Solution:
Knowledge network where government employees
connect, learn and share: real-time + repository

8. GovLoop Evolution
Reaching
out
to
network
SEP
2009:
20,000
JUN
2009:
Members
Passionate
10,000
Federal
Members
Employee
JAN
2009:
Community
Full-­‐Time
Team
Leaders
JUN
2008:
Recognized
Passionate
Need
for
More
GovLoop
Volunteers
Launched
Resources

9. Social Media in the Public Sector by the Numbers
Agency Adoption
of Federal Agencies started using Social
Media within the last 2+ years.
of Federal Agencies have started using
Social Media within the last year.
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

10. Social Media in the Public Sector by the Numbers:
Top 5 Federal Uses of Social Media
Communicate
Informed Internal
with Citizens and
Decision Making Collaboration
Other Agencies
Research/
Marketing and
Information
Promotion
Gathering
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

11. Social Media in the Public Sector by the Numbers:
Agency Access to Social Media Channels
2010: 55% of respondents
said their agencies were
blocking access to Social
Media channels
2011: 19% of respondents
said their agencies were
blocking access to Social
Media channels
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

12. Social Media in the Public Sector by the Numbers
Government Specific GovLoop 2010 GovLoop 2011
Social Network Usage 11% 35%
26%
18% No Increase
Federal Social Media Change Significantly
Consumption over next
12-18 months
56%
Increase
Slightly
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

13. Member Overview
Top 10 Agencies on GovLoop Federal Government
1. Dept. of Defense
2. Dept. of Health & Human Services 12.48% State Government
3. Dept. of Agriculture
4. Dept. of Veterans Affairs 9.18%
5. Dept. of Homeland Security Local Government
6. General Services Admin. 14.83% 50.37 %
7. Dept. of Commerce Industry/Gov’t
8. Environmental Protection Agency Contractors
9. Dept. of Transportation 13.14 %
Other (i.e. non-profit,
10. Dept. of Labor academia &
Total # of Agencies: 37 International Gov’t)
Members: 50,000 Average Age:

14. COMMUNIT
Y
SERVICES
4 Pillars of GovLoop
TRAINING
EVENTS

15. What’s New?

16. What’s New?

17. What’s New?

18. Media Relations
Partners With:
Mentioned In:

19. The Road Ahead
• Focus on niche communities that have emerged
based on member behavior
• Develop a new design and navigation to reflect
this shift in focus and scope
• Build a comprehensive knowledge network
that has deep, positive impact on agency missions

21. Social Software Framework
Marketing
Inter-
institutional
Crowdsourcing
Intra-
institutional

22. Social Software Framework
4 Ways to Leverage GovLoop for
Engagement and Collaboration

23. 1. Engage the Ecosystem

24. Constructive, facilitated engagement:
IT
Specialist,
DoD
GovLoop
team
member

25. Engage traditional media:
Outcome:

26. 2. Get Feedback

27. Summarized salient feedback:

28. Why not initiate it?
ç

29. 3. Collaborate transparently
How can
we help
you?
Better yet:
How can
you help
each
other?
6 degrees cut to 2-3 (government wide)?

30. 4. Highlight / honor success
How can we help you
(help each other)?

31. Your Knowledge Network
• How can we highlight your great work?
• How can we honor your success?
• How can we help you connect/collaborate?

32. andrew@govloop.com 202-352-1806
GovLoop.com/profile/ @krazykriz
AndrewKrzmarzick