Trainers Advert Evaluation

1. Think (Evaluate)- How successful is my final advert? … The final part of this assignment is to produce
a brief evaluation of your own advertisement for ‘Streets’ trainers. The focus of this is to show that
you know why and understand how you have used media language in the creation of your advert
and how it will appeal to your target audience.
1. What main and
secondary images
did I use, why and
how effective do I
believe it to be?
6. how successful is my
final advert in making it
obvious what is/are the
USP of the trainers and
reflect the results of my
audience survey
5. how successful is
my final advert in
reflecting/appealing to
my target audience’s
profile and their needs?
If I used social media,
why?
4. What page
design/layout and font
style did I use, why and
how satisfied am I with
the outcomes?
7. What anchorage did I
use (i.e. slogan) and how
satisfied am I with the
outcomes?
2. What types of camera
shots/framing have you used,
why and how satisfied are you
with the outcome?
3. What connotations
have I used in my advert
and why?(e.g. use of
colour, props, background,
costume, lighting, settings,
actors positioning/gestures,
font style etc. How effective
do I believe my choices to
be in appealing to my
audience?
8.Comparing my advert to
real trainers adverts, how is
mine’s similar (i.e.
conventions successfully
reproduced) and what
specific improvements
could be made?

2. EARN HIGHER MARKS BY USING KEY MEDIA TERMS

3. Think (Evaluate)- How successful is my final advert?
1. What main and secondary images
did I use, why and in comparison to
real adverts, how effective do I judge
it to be?
4.What page design/layout and font style did I use and why, and
how effective do I judge the outcomes?
2. What types of camera shots/framing
did I use, why and how satisfied are I am
with the outcomes?
Other:
3. What connotations have I used in my advert and why?(e.g. use
of colour, props, background, costume, lighting, settings, actors
positioning/gestures, font style etc. and to what extent I judge
my choices to be in appealing to my audience?

4. 6.How successful is my advert in reflecting my trainer’s
USP. Give reasons and examples to support claims.
5. How successful is my final advert in appealing
to my targeted audience profile and the results
of my audience survey?
7What anchorage and/or slogan did I use, why
and, how effective do judge it to be?
8.Overall in comparison to real adverts, what aspects of
my advert am I most pleased about and if and which
aspects could be improved?

5. How to get top marks
Tell/ describe to the examiner
what you did
All below and you state your
reasons for your choices
All below and …you explain
what aspects of your advert was
done well and what specific
improvements could be made
All below and.. you explain what
aspects of your advert was done
well and what specific
improvements are needed and
why. You show a good
understanding of the target
audience and audience theory.
All below and.. you take every
opportunity to explain in detail,
how and why your advert
appeals to your target
audience.
All below and… you make very
good use of media language

6. How to get top marks
Tell/ describe to the examiner
what you did
All below and you state your
reasons for your choices
All below and …you explain
what aspects of your advert was
done well and what specific
improvements could be made
All below and.. you explain what
aspects of your advert was done
well and what specific
improvements are needed and
why. You show a good
understanding of the target
audience and audience theory.
All below and.. you take every
opportunity to explain in detail,
how and why your advert
appeals to your target
audience.
All below and… you make very
good use of media language