Assess which Amazon Bestseller Strategy is right for you and discover which Amazon strategies are the most effective in 2014.

2. HORSE 1: “FREERIDER“
1.“Freerider“ uses the
Amazon KDP Select Free Promo,
2.He won the Amazon Bestseller Race in 2013
3.His biggest strength is that
he allows high-volume,
4.His biggest disadvantage is that
he does not generate sales,
5.“Freerider“ is bound to
the use of Amazon KDP Select.

3. HORSE 2: “Countdown“
1.“Countdown“ uses the
Amazon KDP Select Countdown Promo,
2.She is a great choice for books
with initial prices above $4.99,
3.Her biggest strength
is that she balances volume and sales,
4.Amazon features her
in a dedicated sales section in 2014,
5.“Countdown“ is bound to
the use of Amazon KDP Select.

4. HORSE 3: “Rookie“
1.“Rookie“ uses the Amazon Pre-Order Strategy
2.She allows to create pre-launch buzz,
3.She can be highly effective in combination
with a launch campaign,
4.A disadvantage is that she can be used
only for new Amazon titles,
5.“Rookie“ is not bound
to the use of Amazon KDP Select.

5. HORSE 4: “INDEPENDENCE“
1.“Independence“ does not use
a specific Amazon promotion strategy,
2.His biggest advantage is that
he is free to compete everywhere,
3.“Independence“ allows
to keep book prices stable,
4.His biggest disadvantage is that
he faces the biggest competition,
5.“Independence“ is not bound
to the use of Amazon KDP Select.

6. LET‘S GET READY TO RUMBLE…

8. 8
„Countdown“ wins
the race in 2014 because
Amazon supports her
with a dedicated website section

9. Following behind:
1. “Independence“ (a great strategy overall, but
definitely the most competitive),
2. “Rookie“ (great in combination with a dedicated
launch campaign),
3. “Freedom“ (The former champion has lost his
glory, but is still a great strategy for
creating an Amazon Bestseller).

10. STAY TUNED FOR THE RACE IN 2015

11. ABOUT THE AUTHOR
ABOUT THE AUTHOR
Albert Griesmayr is founder and CEO
of Scribando, where he helps writers
to stay
up-to-date on how to succeed in the
fast
changing world of book publishing.
Scribando was participant of Go
Silicon Valley 2013 and is used by
more than 10,000 writers. Visit
www.scribando.com and
www.albertgriesmayr.com.
Albert Griesmayr is founder and CEO of
Scribando, where he helps writers
to stay up-to-date on how to succeed in
the fast changing world of book publishing.
Scribando was participant in Go Silicon
Valley 2013 and is used by more than 10,000
writers. Visit www.scribando.com and
www.albertgriesmayr.com.