This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.

1. Business Guide

2. • Definition
• Statistics
– People
– Users & following
– Activity
– Top 10 countries
– Twitter Message types
– Languages
– Traffic & Platform
• Marketing opportunities
– Twitter for business
– Best Practices
– Ad products
– Analytics
– Case study
AGENDA

3. Definition
Twitter: Social networking and microblogging service which enables its users to send and
read other users' messages called tweets. Nowadays known as “information network”
Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
Tweets are publicly visible by default, however senders can restrict message delivery to their
friends list. Users may subscribe to other author tweets—this is known as following and
subscribers are known as followers.

4. STATISTICS

5. People
• 645,750,000 active users worldwide
• 17% from the UK
• 135,000 + new users a day
• 190 million unique visitors a month
• 62% female skew
• Age distribution: 18-34

6. Users & following
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
Users & following

7. Activity
• 3,000,000,000+ requests each day
• Twitter users send 58 million tweets per day
• Twitter search engine gets 600 million queries every day

8. Top 10 countries
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/

9. Twitter Message types
Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures

10. Languages used on Twitter
• English: 61%
• Portuguese: 11%
• Japanese: 6%
• Spanish: 4%
• Other: 18%

11. Traffic & Platform
Traffic
•25% traffic comes from inside Twitter.com
•75% traffic comes from outside Twitter.com
Platform
•70,000+ applications have been created by developers using Twitter API

12. Mobile
Twitter's mobile user base has spiked 62% since mid-April, thanks in great part to the release
of official Twitter applications foriPhone, Android and BlackBerry phones.
Total mobile users has jumped 62 percent since mid-April, and, remarkably, 16 percent of all
new users to Twitter start on mobile now, as opposed to the five percent before we launched
our first Twitter-branded mobile client. As we had hoped in April, these clients are bringing
more people into Twitter, and, even better, they are attracting and retaining active users.
Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.

13. MARKETING OPPORTUNITIES

14. Twitter Business Profile
Medium used to connect with customers. It can be used to:
•Engage
•Listen
•Customer services
•Conversation
•Expertise
•Rewards
•Integrate

15. Best Practices
Customer Services: question about flights, loyalty cards, etc.

16. Best Practices
Rewards: vouchers

17. Best Practices
Engagement

18. Best Practices
Conversation

19. Best Practices
Expertise

20. Twitter Ad Products
“Relevance, real time & resonance”
Ad Platform
•Promoted tweets
•Promoted trends

21. Promoted tweets
Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to
a wider group of users.
You may start to see Tweets promoted by our partner advertisers called out at the top of some
Twitter.com search results pages.
Promoted Tweets will also retain all the functionality of a regular Tweet including replying,
Retweeting, and favoriting. Only one Promoted Tweet will be displayed on a search results
page.

22. Promoted trends
Promoted Trends are a new advertising concept, an extension of the Promoted Tweets
platform.
With Promoted Trends, users will see time-, context-, and event-sensitive trends promoted by
our advertising partners. These Promoted Trends initially appear at the bottom of the Trending
Topics list on Twitter and are clearly marked as "Promoted." As conversations about the topic
increase, Promoted Trends may move up the list
Like Trending Topics, Promoted Trends are already trending on Twitter but haven't yet made
their way into the Trending Topics list. If a topic doesn't already meet a minimum level of
popularity about on Twitter, it can't be a Promoted Trend.

23. Promoted trends
When users click on a Promoted Trend, what happens?
Users who click on a Promoted Trend will see Twitter search results for that topic, with a
related Promoted Tweet from the advertiser appearing at the top of the page. Tweets on the
search results page for Promoted Trends are unfiltered, open, and authentic. Tweets which
violate Twitter's spam and abuse policy will be filtered out.

24. Twitter Analytics
Twitter will provide a free analytics dashboard to help users and especially
business’/advertisers to understand how people are interacting with their tweets
For those not using Twitter ad products,
there are many applications /tools that
allow users to measure performance

25. Tweet with your location feature
Twitter's Tweet With Your Location feature allows you to selectively add location information to
your Tweets. This feature is off by default and you will need to opt-in to use it
Once you've opted-in, you will be able to add your location information to individual Tweets as
you compose them on Twitter.com and with other applications or mobile devices that support
this feature.

26. Tweet with your location feature
The location information that is shared publicly can be either your exact location(your
coordinates) or your place (like a neighborhood or town).
Tweeting with your place or coordinates can add context to your updates and help you join
the local conversation, wherever you are

27. Case study - Levis
To authentically connect with a young male demographic, Levi's hired recent college
grad Gareth Hornberger to manage their Twitter feed. By sharing behind-the-scenes
access at Levi's events and updates on new products, Gareth, a.k.a. "@Levisguy",
provides Levi's fans and denim aficionados an insider look at Levi's the company. He
also engages his followers' interests by spurring conversations about topics that matter
to them, such as the latest fashion trends.

28. Case study - Levis
Being authentic & Sharing information:
The fact that Gareth is a 22 year old, rather than an official corporate voice, makes him able
to organically connect with customers. His Twitter profile page features an actual picture of
Gareth, rather than an anonymous company logo. He's outgoing, has a sense of humor, and
is enduringly passionate about the Levi's brand.
@Levisguy is all about sharing information and creating
conversations. He provides fans with Levi's product
giveaways and free gift cards, invites and tickets to exclusive
events
A recent giveaway included a limited-edition basketball
signed by every NBA rookie. He’s just an ordinary guy, in an
extra-ordinary position, sharing interesting stories, encouraging fun conversations and
attempting to get everyone he can in a pair of 501 jeans.
Source:http://business.twitter.com/twitter101/case_levis

29. THANK YOU
Online Marketing Specialists – Grow* Online Marketing
http://www.growonlinemarketing.co.uk