2. Elevator Pitch
• What is an Elevator Pitch?
• An elevator pitch a succinct and
persuasive sales pitch, usually 20
– 40 seconds.
• Why have an Elevator Pitch?
• To easily and confidently promote
your school to anyone.
• To promote notable school
accomplishments that help the
school’s reputation.
• To help student enrollment.
3. Drafting an Elevator Pitch
• Involving Staff
• Leadership team should meet to
create elevator speech. By creating it
together, the entire leadership team
will be on the same page.
• Drafting Steps
• Step 1: Identify your goal.
• Step 2: Explain what you do.
• Step 3: Communicate your unique
selling points.
• Step 4: Engage with a question.
• Step 5: Put it all together.
• Step 6: Whittle down.
• Step 7: Practice, Practice, Practice!
• Tips
• Length:
• 20 – 40 seconds
• 80 – 90 words
• 7 – 8 sentences
• When to use:
• Introduce your school to new families
that are looking to enroll scholars.
• When writing grants, the elevator
speech can give you a starting point.
• When meeting important community
leaders
• Distribution:
• Distribute and practice among
leadership team.
• Feel free to share key points with faculty
and staff as an addition to the “Top 5
Facts.”
4. Drafting the “Top 5 Facts”
• The school’s leadership team has
the unique challenge to ensure
that the entire faculty and staff can
accurately and effectively carry a
positive message into the
community.
• Create the “Top 5 Facts” by listing
the most interesting and
marketable facts about your
school.
• Deliver these facts to your staff at
a staff meeting, email, and/or
printable poster for their
classroom.
• Tips
• Avoid elaborate language & buzz
words.
• Ensure facts can’t be lost while
transmitting.
• Facts should be diverse to serve a
variety of situations.
• Number of foreign languages.
• Notable awards.
• High teacher retention.
• Don’t be too specific, you want these
facts to be relevant for as long as
possible.
• Don’t - 81% of our students go on to 4-
year universities.
• Do – Over the past 3 years more than ¾
of our students have gone on to 4-year
universities.
