During this webinar, we will go over the importance of Linkedin: your network is crucial for your professional development in Canada. In this objective, your profile will be your best weapon! How do you get an engaging profile? How to maximize your visibility on Linkedin? Salomé Chemla will share with us her experience and advice on the Linkedin profile to master it.

1. Welcome to Rock Your Profile
Salomé Chemla
Mid-Market Relationship Manager

2. Our
agenda
01 Get to Know LinkedIn
02 Why LinkedIn?
03 Your Profile, Your Story
04 Beyond LinkedIn Profile
05 Q&A
06 Wrap Up
R O C K Y O U R P R O F I L E

3. Get to know
LinkedIn

4. Create economic opportunity
for every member of the
global workforce
O U R V I S I O N

5. Connect the world’s professionals
to make them more productive
and successful
O U R M I S S I O N

6. v
Why
LinkedIn?

7. Connect to opportunity
O U R V A L U E P R O P O S I T I O N

8. T H E E C O N O M I C G R A P H
675M+
Members
50M+
Companies
Mil+
Jobs
280B+
Knowledge
36K+
Skills
90K+
Schools

9. Your profile,
your story

10. Donuts on other social media
I like
donuts
Watch me
eat a
donut
Here’s a
cool
photo of
my donut
Here’s a
donut
recipe
I’m
listening
to
“Donuts”
Anyone
want a
donut?

11. Donuts on LinkedIn
Here are 3
recommendations
from former donut
colleagues.
My top skills
are donut
production
and sales.
I have three
years
experience
making donuts.
I’m looking
for a job at
a donut
company.
I hope to
operate a
donut
franchise
one day.
1 2 3 4 5

12. Add a photo
STEP 1
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages

13. Add your industry
STEP 2
Members with industry information
receive up to 9x more Profile views
More than 300K people search by
industry on LinkedIn every week.

14. Draft a compelling
summary
STEP 3
Your “elevator pitch”
Focus on career accomplishments
and aspirations
40+ words

15. Detail your work
experience
STEP 4
Member with up-to-date positions
receive up to:
5x more connection requests
8x more Profile views
10x more messages

16. Add examples of
your work
STEP 5
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story

17. Add volunteer
experience
STEP 6
Members who add volunteer
experience and causes get up to
6x more Profile views than those
without

18. Add skills & get
endorsed
STEP 1
Members who add 5 or more
skills receive up to 17x more
Profile views

19. Request a
recommendation
STEP 2
Recommendations help build you
credibility and validate your skills

20. And don’t forget about…
A C C O M P L I S H M E N T SE D U C A T I O N P U B L I C A T I O N SL O C A T I O N

21. Build Thought
Leadership
Your Voice on LinkedIn

22. Sharing updates vs. publishing posts
H E L P I N G Y O U G R O W A N D E N G A G E Y O U R N E T W O R K
Share links, articles,
images, quotes or anything
else your followers might be
interested in
Updates
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
Publishing

23. Share status
updates
SHARING UPDATES

24. 1. Share your authentic voice
2. Post frequently
3. Start a conversation or share your point
of view
4. Include rich media to increase
engagement
5. Create an opportunity for reciprocity
Best practices for
sharing updates

25. Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
assembled online
Publishing on LinkedIn

26. Start on your
homepage
PUBLISHING

27. 1. Create a headline that captures attention
2. Include a photo to stand out
3. Be authentic, use your voice
4. Think about your audience
5. Article length matters
Best practices for
publishing content

28. Track your
progress
PUBLISHING

29. Gain
Knowledge
and Insights

30. Follow
companies
GAIN KNOWLEDGE

31. Follow
influencers
GAIN INSIGHTS

32. Advanced search
filters help you find
what’s important
SEARCH AT SCALE

33. See the news,
content and posts
that matter most
CUSTOMIZE YOUR FEED

34. Get hired
Explore careers & contact people who can help you land that job

35. Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015
9 10out of

36. Here’s how you can get recruiters’ attention
1. Education
2. Photo
3. Experience
4. Volunteer experience
5. Skills of hiring managers look at
profiles to learn about candidate
75%
Source: LinkedIn Job Search Guide, 2016
5 must-have profile sections

37. Start by mapping your future with the Alumni Tool
Find alums who work in jobs, companies, and cities that interest you

38. Getting a referral is still the best way to find a job
of jobs get filled through
employee referrals85%
Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report
#1
The top way companies
recruit is through employees
referring people they know

39. Start with friends, family, classmates,
mentors, teachers and professors
Personalize your invitation so people
remember who you are
Connect with the people you know

40. Why?
✓ They work in the jobs or companies
that interest you most
✓ They can connect you with someone
else who does
What to say?
✓ Who you are
✓ How you came across their profile
✓ How they can help you
Tap your connections and alumni for help

41. Learn what’s out there by browsing job descriptions
A treasure trove of information
The work you’ll
be doing
Company
culture
A foot in the
door

42. Set up job alerts to stay in the know
Be the first to hear about new jobs that match what you want

43. To answer needs
brought by
COVID-19,
16 Linkedin
Learning courses
are available for
free until June
2020