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1. YouTube Video
Marketing Guide
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Video Upload Optimization
A. Keyword Research
a. Google Suggest
b. Google Trends
c. Google Insights
d. Google Free Keyword Research Tool
B. Write a great title and include focused keyword
C. Write a description
a. Write 100-200 word description including focus keyword
content
b. Place URL (include http://) at the beginning of description
c. Add a strong "call to action" at the bottom including
destination URL
d. Add focused keyword (s) tags - Don't list too many
keywords, it dilutes the message. Pick 2 or 3 keywords
Video Syndication - Steps To Success
A. Awareness
a. Send a YouTube Bulletin – YouTube Status Update
b. YouTube Inbox – Send an email to YouTube contacts
c. Socialize Video – Facebook Embed, Pinterest Embed,
Twitter, LinkedIn, Google+, HootSuite scheduled
reoccurring posts
B. Add (embed) video into Blog and include transcription after or
before video as content. Trick – Include a link (good anchor text) to
the YouTube video (promote blog post
http://www.mindmeister.com/72894227)
C. Email Marketing – Send to video to email marketing list
D. Social Bookmarking
a. Bookmark the video URL

2. b. Bookmark the blog post
c. Bookmark the channel
d. Bookmark the playlist
e. Best Bookmarking Sites – Digg, Delicious, Folkd,
StumbleUpon, Reddit, etc
f. Social Bookmarking Automation and Resources (4 tools)
1. SocialMonkee.com
2. Fiverr.com
3. OnlyWire.com
4. SubmitInMe.com
E. Video Responses
a. Create a video response to your target video. (response
cannot be from your YouTube account/channel)
b. Submit your video response to other highly related relevant
videos
c. Get video channel owner to accept video response
F. Link Building
a. Get in-bound links to video and video channel
b. Build your link to the long URL NOT the shortened URL
c. Use your keywords as anchor text
d. Link Building Resources/Ideas
1. Fiverr.com - Link Wheels - Video On How To Create
A Link Wheel
http://www.youtube.com/watch?v=KxCJvm52uls
2. Article Marketing
3. Press Release
4. Blog Commenting
G. Embed video on blogging sites
a. Set up a new free account and embed video with detailed
description focused on keyword and link back to video
b. Blogger.com
c. WordPress.org
d. Tumbrl.com
e. SquareSpace
f. Squidu
H. Create SlideShare.net presentation
a. Create slides or PDF’s of your video content
b. Embed Youtube video into SlideShare.net presentation
I. Annotations
a. Add annotations (hyperlinks) at beginning, middle, and end.
You can only link within YouTube
b. Use call to action in your annotations
c. Like, Subscribe, Comment, Watch
d. Use an annotation at the end of your video to get people to
click to your next video, playlist, or channel.
J. Playlists

3. a. Create and setup a playlist
b. Be specific to your keyword topic
c. Build a playlist of the top 5 best videos on your topic
d. Put your video in the middle of the playlist
e. Edit Title, Description, Keywords for your new playlist
f. Promote/social bookmark your playlist unique URL (Your
playlist will have a unique URL)
K. Transcript
a. Upload a transcription of your video
b. Use fiverr.com (or other transcription service) to get
transcription of your video
c. Submit in .txt file format
d. Add transcription under 'captions and subtitle'
L. Press Release
a. Submit a press release
b. YouTube videos are newsworthiness!
c. There are over 100 press release sites and article marketing
sites to promote your press release
d. Press release writing and submission resource:
SubmitInMe.com PRNewsWire.com
M. Video Responses
a. Yes, We want video responses on OUR videos, YET, we
can create a video response to other peoples videos. Try to
get video responses to your video.
b. Ask partners to create a video response to your video
c. Accept the video response
N. Pay Per Click Video Promotions
a. Google PPC or CPM Video Advertising
b. Goto http://www.Google.com/videotargeting
c. Connect Google Adwords Account
Things To Remember
A. What Gets Video Ranked in Search
a. Search Relevancy
b. Video Engagement
c. Authority
B. Use tools for automation
a. Tube Promoter
b. Tube Toolbox
c. Tube Fool
d. Tube Mogul
C. YouTube is a Community!
a. Friends, Subscribers, Comments, Sharing Matter
D. Views Don't Equal Traffic

4. E. Call To Actions Work – Explain Why and How
Additional Internet Marketing Resources
Social Media Training Guide (mindmap)
http://www.mindmeister.com/43582767
Blogging Basics (mindmap)
http://www.mindmeister.com/72894227
Video Traffic Academy (Affiliate Link)
http://115daapl55ds3qonz2evodskfq.hop.clickbank.net/?tid=CON
TACTWSI
LinkedIn Training Mind Map
http://www.mindmeister.com/108082002
LinkedInfluence (Affiliate Link)
http://5e90ezt952kj2jpilfx9ma1706.hop.clickbank.net/?tid=CONTA
CTWSI
http://www.mindmeister.com/157182620