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Hands On! - Week 4
Build Your Business Facebook Page
Guide to Creating Your Social Media World
Gregory Drejza
Greg@VTour4Free.com
(623) 556-3616
Training Class
• CONNECTCONNECT
• MINGLEMINGLE
• LEARNLEARN

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L.L.C
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Agenda – Personal Facebook
Using FaceBook for your buinsess
 Create your separate Business page
 Pick the appropriate profile
 Complete your business profile
 Add pictures, events, videos, links, etc to business page
 Create an Event
 Become a “Fan of “ relevant groups (your educational growth)
 Invite everyone to be “a fan” of your business
 Business page – other useful applications – YouTube Box,
SlideShare
 Review Fan page “Insights”
 Introduction to FaceBook Ads

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L.L.C
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Create a Facebook Account
Create a
Personal
account
Create a Business
or “Fan” Page

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Pick Your Business Profile
Pick your
business
profile

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FB Business Profile
Update
your
business
profile
Date
founded
Edit your page
settings

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Page Settings
Here is where
you adjust
everything that
displays on
your business
page

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Add Your Pics, Videos & Events!
Here, just like on
your personal page
is where you add
pictures, videos and
events

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Using Facebook (Personal Page)
 FIRST, Create your Business page and Business
profile
 CONNECT: Invite your personal page” friends” to
become “fans” of your business page
 MINGLE:
 Post to your Business page wall, add events, pictures, video
 Connect to Biz page to Twitter and My LinkedIn
 LEARN:
 Become “a Fan” of businesses, organizations, Etc. that you
like
 Read information on what they offer: classes, webinars,
books etc.”

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Invite “Friends” to Be Fans
Pick Your
Personal
Friends
1. Start Here
Click the faces to
be your fan!

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Add New Apps
1. Search for an app
2. Add to Your Page
3. Pick Pages to add to

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Create Facebook Business Page
Key Items NowKey Items Now
 Business Page
 Locate where to setup Basic
Info
 Locate where to setup
Detailed Info
HomeworkHomework
 Invite all “Friends” to be fans of your
business
 Enter your websites including
Facebook, Twitter, blog, MyLinkedIn
on business page
 Add pictures and a video to business
page
 Become a fan of three businesses
you want to follow
 Create an event for your business
(picture, link, etc)
 Become a Fan of 3 Groups where
you can grow more knowledge from
Check off
when done!

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Review Insights
Complete stats
about your
business page

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Facebook Ads
Where will people land?
Ad Title
Ad Description
Add an Image
What the ad
looks like

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Ad Targeting
Up to 25 Countries
Profile Specific
Niches

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Clicks or Impressions?
Name of Ad
When and How
long should I
run the ad?
Should I run clicks or
impressions? How
much should I pay?

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Next Week – Twitter
Using Twitter for Business
 Explain Twitter, Create your Twitter profile
 Connecting Your phone to Twitter
 Followers and Following
 Sending Messages
 Twitter Lists
 Connect LinkedIn and Twitter
 Connect Facebook and Twitter
 Post at least once a week!