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Iec Ashok
- 1. IEC & Mainstreaming Rajasthan State AIDS Control Society Ashok Raisinghani, Project Officer, SMU Rajasthan
- 2. Where is the epidemic? Numbers – 2.5 million Women – 38.4% Rural – 57% Rajasthan has a low prevalence but high vulnerability in terms of HIV
- 3. Source of AIDS Knowledge among Women and Men Percent of women and men 15-49 who received information from specific sources 37 Radio 55 80 Television 80 5 Cinema 12 27 Newspaper/magazine 52 11 Poster/hoarding 32 Women Men 6 Health worker 12 32 Friend/relative 44 8 School/teacher 9 14 Other sources 19 2005-06 National Family Health Survey (NFHS-3)
- 4. IEC is a process…. Of working with individuals, communities and societies to: • Develop communication strategies to promote positive behaviors which are appropriate to there setting
- 5. Following are the objectives of IEC. • Motivating behavioral changes • Raising awareness • To increase STI treatment seeking behavior. • Generate demand for health and ICTC services. • Reduce stigma and discrimination and building supportive environment. • Create an enabling environment for prevention as well as institutional and community care and support. • Concept of ABC (abstinence , Be faithful, Condomise) • Concept of Mainstreaming • Promotion of voluntary blood donation
- 6. Key Components… • Mass and Mid media ( to create awareness, remove myths and to promote services ) • Condom Promotion (free supply & Social Marketing, 3.5 billion till 2012) • Red Ribbon Club ( targeting youths through colleges) • Mainstreaming ( focusing on Govt agencies, Corporate and non HIV CSOs)
- 7. SMART: Specific (what and who) Measurable (something you can see, hear or touch – usually expressed with an action verb) Area specific (where) Realistic (achievable) Time-bound (when)
- 8. A variety of Channels, Media and Techniques are used for communicating messages at the community level. • Electronic Media: Films, Radio Programmes, Radio Spots, Audio Tapes, TV Programme, TV Spot, Slides etc. • Print Media: Books, Booklets, Folders and Leaflets, Letters, Newspapers, Advertisements, Press release, Posters, Kiosks, Photographs, Flip Book Hoardings, Magazines; Newsletters etc. • Mid Media: Folk & Traditional Media Song, Dance, Drama, Puppet Show, Street Play, Nukkad Natak, etc. • Publicity Campaigns, Awareness Campaigns, Web messages, Exhibitions etc.
- 9. AIM: To halt and reverse the spread of the HIV/AIDS epidemic in INDIA by 2012.
- 10. Mainstreaming is “the concept of addressing HIV & AIDS both internally and externally in all sectors, at all levels, particularly where the pandemic might not ordinarily be addressed.”
- 11. Some Examples of mainstreaming:
- 12. Extra mileage… Trainings on Mainstreaming of HIV •ANMs/AWW/ASHA/Others: 3750 Achievement in Govt. •Corporate: 1162 sector • Department of Panchayti Raj / •Govt officials of focused dept.1732 Department of Tourist has incorporated HIV issue into there ongoing trainings •Non HIV NGOs 224 One Migrant Information • Centre at Jaipur (Urban Success in Corporate sector Development) During Follow up Government • officers from 6 focus ministries, • Jaipur Ceremic Pvt. Ltd 11 Non HIV NGOs and 6 • Rajasthan Chamber of Commerce Corporate have signed (RCCI) Declaration for Mainstreaming of HIV at their office level. In • Fortis Escort the addition of above given • Jindal Industries Pvt. Ltd activities, 6 Focus Ministries, 8 Non HIV NGOs, 4 Corporate • Sab Miller have installed CONDOM • 93.5 SFM CORNERS at their premises. • Marble Association
Notes de l'éditeur
- Information means tellingsomething to an individual abouta person or a thing or a subject.Education is a gradual process oflearning through which a persongains knowledge andunderstanding of a subject.Communication is a two wayprocess of giving information orsharing ideas between two or morethan two persons.Information means tellingsomething to an individual abouta person or a thing or a subject.Education is a gradual process oflearning through which a persongains knowledge andunderstanding of a subject.Communication is a two wayprocess of giving information orsharing ideas between two or morethan two persons.
- Motivating behavioral changes in the cross-section of identified populations at risk, including the core groups (IDUs, MSMs, and FSWs) and the bridge population groups (clients of sex workers, migrants and truck drivers). Raising awareness about the risks and need for behavioral change and use of condoms among the youth as well as general population.