1. Online Insurance Marketing Putting the Internet to Work for You Allstate Agent Training This document is confidential and intended solely for the information and benefit of the immediate recipient hereof; it should not be reproduced, either in total or in part, circulated, or quoted from without the express permission of InsWeb Corporation. 1 InsWeb’s AgentInsider Program Enable your speakers
13. 70% of all auto insurance purchases in 2007 were web influenced (90% by 2011)
14. 2 out of 3 people searching for a new insurance policy will use the Internet
15. Nearly 75% of these online consumers still prefer to purchase insurance from a local agent!
16. Only 10% of them will make their purchasing decision based upon price aloneOnline Auto Quotes Submitted (Millions) +30% +15% +15% % Increase You Can’t Afford to Ignore the Internet as a Marketing Strategy! Source: ComScore Report 2008 & Celent Estimates
24. If you can’t access your email for a period of time, turn your leads off until you can.TIP #1 Open the lead immediately and make the outbound call immediately. If consumer is unavailable, email immediately.
25.
26. It cannot be overstressed that a follow-up system is the single most important thing an agent can create to be successful at internet lead marketing.
27. Work at being one of the first agents who gets a response BACK from the prospect.
28. The successful agent keeps plugging away.TIP #2 Have a sales strategy in place for Internet leads, and create an effective follow-up system in your agency.
31. Stand out from the competition. Educate your prospects and sell them on the benefits and unique features of your products and carrier.TIP #3: Consumers want to be guided through the buying process and made to believe they’re making the final decisions. They’re looking for an agent who is friendly, confident and knowledgeable. They won’t buy unless you ask for their business.
32.
33. Define and set realistic goals for yourself. AgentInsider agents can reasonably expect a close ratio of 8% to 12%.
34. Keep in mind that you only pay for the leads you receive.
35. Be diligent and fine tune your process along the way. The more you work these leads the better you’ll get, and the more successful you’ll become.TIP #4 Practice makes perfect. Track your marketing expenditures and commissions earned to insure an acceptable return on your marketing investment.
36. Follow-up Contact Strategy Time of Day - Initial Dials That Become Contacted 4 to 6pm is the best time to call to make contact, 114% better than 11-12, right before lunch 10 Day of the Week - Initial Dials to Leads That Become Contacted Wednesday & Thursday – best day to call to make contact Source: Insidesales.com/MIT Lead Response Management Study 2007
37.
38. No up-front fees, obligation to buy or time requirements
67. Visit agentInsider.webex.comfor on-demand tutorials* The $125 credit is applied directly to a new Lead Program account. This offer excludes all other promotional offers and discounts for the AgentInsider® Lead Program. Discount shall be calculated and applied at point-of-sale and will be based off of lead purchase price. For example, if you purchase a lead for $10, then $5 will be used in promotional credit, and the remaining $5 will be paid by you. Although promotional credits shall never expire, they shall be forfeited upon termination of your account. Additionally, promotional credits are not transferable and shall have no cash value. This offer may expire at any time without notice. Offer not available in all states; call for details. ** Agent Directory Promo AD153 - No cash value. 15% discount off the monthly subscription cost for each ZIP Code selected for the first 3 billing cycles. Cannot be combined with any other Agent Directory discounts and/or promotions. This offer may expire at any time without notice.
![Today’s Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)