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The Future Specialisation For Marketing Professionals Left Brain Marketing Elif Bakiler [email_address]
Todays Agenda ,[object Object],[object Object],[object Object],[object Object]
Three Technology Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forester Research 2004
Three Technology Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forester Research 2004
Netting It Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Left Brain Marketing ,[object Object],[object Object],[object Object],[object Object]
Welcome To The Era Of  Left Brain Marketing
Left Brain Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Left Brain Marketing Terminologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Web Analytics Model MappingWorks By Proximity Worldwide
MappingWorks ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Is It? Start Finish
What  Y ou  C ould  D o  W ith MappingWorks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Highlighted two critical issues 1. Drop out 2. Negative word of mouth 1. Inert 3. Actively  Experiment 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire  new  habit 210k (100%) 115k (55%) 95k (45%) 2. Investigate Marketing  Strategy 6. Negative  advocate Contaminating  the acquisition well 8. Positive advocate Marketing  Strategy
Shift in marketing strategy 6. Negative  advocate 210k (100%) 115k (55%) 95k (45%) Decontaminate  the acquisition well 1. Inert 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire  new  habit 2. Investigate 8. Positive advocate 3. Actively  Experiment Marketing  Strategy Marketing  Strategy Marketing  Strategy Marketing  Strategy Marketing  Strategy
RealAge By Numbers
Some Latest Internet Numbers
“ Motivating Healthy Behavior” with RealAge
 
What’s RealAge? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why RealAge is unique? Engage Users What’s  Your  RealAge? Profile Customers 150 Health Assessment Questions Start Dialogue Proprietary initial dialogue“ Newsletters ” Build Loyal Relationships Weekly communication Drive ROI Leverage the RealAge relationship to drive ROI for your  services
RealAge Helps   Advertisers Reach an Active, Health-Minded Audience ,[object Object],[object Object],[object Object],[object Object]
Guaranteed Measurable Results ,[object Object],[object Object],[object Object],[object Object]
How RealAge stays engaged with  member s ? Health Minded  Members  comes to www.RealAge.com .tr The  potential member  takes the 20 minute RealAge Test and has the option to opt-in for relevant health information Upon test completion, the member sees a detailed Recommendation list on how to live younger and healthier  150 Questions =  customized health information & educational programs sent via e-mail to Members
How do we drive traffic to our platform? ,[object Object],[object Object],[object Object]
RealAge By Numbers
RealAge By Numbers
RealAge By Numbers
RealAge By Numbers
Impact Of Marketing Activities On Daily Member Registration Müge Anlı TV Show Vatan Newspaper site of the day Istanbul FM Radio Show Reha Muhtar Lig TV Osman Müftüoğlu column www.NTVMSNBC.com  Main page news Milliyet.com.tr Main page  banner Ertuğrul Özkök Column
Milliyet Banner
Google Ads - Keywords
Thank You ! Elif Bakiler [email_address]

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Left Brain Marketing

  • 1. The Future Specialisation For Marketing Professionals Left Brain Marketing Elif Bakiler [email_address]
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  • 7. Welcome To The Era Of Left Brain Marketing
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  • 10. A Web Analytics Model MappingWorks By Proximity Worldwide
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  • 14. Customer Journey: Online Grocery Shopping
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