Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.

1. SOCIAL MEDIA FOR FILMMAKERS
DOK.Incubator, Telc 2012

2. WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Social Film Marketing & Crowdfunding
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
Bildquelle: DOKVILLE 2011
• TrendScout at TrendOne
2

3. INTRODUCTION

4. WHAT IS
SOCIAL MEDIA?
Wikipedia:
Social media includes web-based
and mobile based technologies
which are used to turn
communication into interactive
dialogue among organizations,
communities, and individuals.

5. WHAT IS
SOCIAL MEDIA?
Matias Roskos:
The Social Web is not a marketing-
channel. It‘s about communication.
And Social Media are the individual
components on the Internet that
define the Social Web‘s technical
frame.
Source: The Conversation Prism

6. Source: Emanuel Vivier

7. WHY
SOCIAL MEDIA?
Source: Social Media Count

8. WHY
SOCIAL MEDIA?

9. Source: play communication

10. WHY
SOCIAL MEDIA?
Seth Godin:
„The point is: you can find Ukrainian
folk dancers and connect with them.
Cause you wanna be connected.“

11. WHY
SOCIAL MEDIA?
Chris Anderson:
„Our culture and economy is
shifting away from a focus on a
relatively small number of
"hits" (mainstream products and
markets) at the head of the
demand curve and toward a
huge number of niches in the
tail.“
Source: The Long Tail

12. (SOCIAL MEDIA)
STRATEGY

13. ON THE ONE HAND...
Traditional distribution:
•Theatrical
•DVD
•Pay-TV
•Free-to-air-TV Source: Netzpiloten
13

14. ON THE OTHER HAND...
• Set Top Boxes
• Mobile Devices
• Hybrid Distribution
• Web TV, VoD
• P2P-networks
• Social TV
• Broadband
• 3D & Digital Cinema
Source: Faceparty by RichardAM
• Crowdsourcing & Crowdfunding
14

16. GOALS
•Getting your film out there
•Selling your film
•Building a community
•Raising awareness for a topic
•Building a reputation
•Getting some feedback
•etc. Source: Social Mojo

17. RESOURCES
•Budget
•Time
•People
•Technology
•etc. Source: Social Mojo

18. CONTENT
own vs. user-generated/external

19. TOOLS

20. DISTRIBUTION

21. DISTRIBUTION

22. DISTRIBUTION

23. MARKETING
Source: The Dark Knight Rises

24. CROWDSOURCING

25. CROWDSOURCING

26. FINANCING

27. MONITORING

28. COPYRIGHTS
People consume films
whenever, however, whereever they want!
28

29. HOW TO START?

30. STEP BY STEP
• Look around
• Identify influencers
• Register a profile
• Become a resource
• Find some friends
• Monitor your activities
• Make your first steps
• Optimize your strategy
• Learn from others
• Benefit from Social Media
• Interact with others

31. FACEBOOK
Facebook‘s statistic:
•More than 900 million active users
•526 million daily active users on
average in March 2012
•Average user has 130 friends
• More than 42 million Pages with ten
or more Likes
31

32. TWITTER
32

33. GOOGLE+
Source: The Movie Bit
33

34. YOUTUBE
• Launched in 2005
• 2nd largest search engine
• 72 hours video uploads per minute
• 800 million unique users/month
• 4 billion videos viewed per day Source: YouTube Blog
34

35. BLOGS
Wikipedia:
„A blog (...) is a type of website or part
of a website supposed to be updated
with new content from time to time.
Blogs are usually maintained by an
individual with regular entries of Source: The Hobbit Blog
commentary, descriptions of events, or
other material such as graphics or
video. Entries are commonly displayed
in reverse-chronological order.“
Source: Irrational Realm,
35

36. PINTEREST
36

37. COLLABORATION

38. MONITORING

39. OTHER TOOLS
• business networks: Xing, LinkedIn
• photo-/videosharing: Pinterest, DailyMotion, Vimeo
• location based services: Google Places, Foursquare
• social bookmarking: Delicious, Digg, Diigo
• presentations: Slideshare, Scribd, Prezi
• collaboration: DropBox, Google Docs
• etc.
39

40. EXCURSION:
CROWDFUNDING

41. WHAT IS
CROWDFUNDING?
„crowdfunding is about the
financing of projects and
people by (large) crowds.“

42. CROWDFUNDING
STATISTICS
Kickstarter
„In October we reached
$100 million in pledges
and had our one
millionth backer.“

43. CROWDFUNDING
PLATFORMS

44. HOW CROWDFUNDING WORKS
Source: Intuit/Column Five

45. MERCHFUNDING

46. EXAMPLES

47. WE ARE THE STRANGE

48. LOST PLACES

49. HOMOPHOBIA

50. TASTE THE WASTE

51. WATER MAKES MONEY

52. INVASION OF THE
NOT QUITE DEAD

53. ROCKSTARS OF
URBAN ART

54. GOLDEN RULES
• Be active
• Start with people who share your interests
(family, friends, colleagues)
• Be creative
• Learn (from) Social Media
• Be authentic
• Learn from others
• Monitor your activities
• Plan your communication
• Stay up to date
• Start small, then grow your activites
• Show your expertise
• Don‘t expect too much
• Incorporate into daily routine

55. GOTTA SHARE

56. LINKS
•Selling your film without selling your soul
•Webdocs - Survival Guide for Online Filmmakers
•Fans, Friends and Followers
•Think outside the box office
•The Long Tail
•Tribes
•Filmcourage

57. CONTACT
eMail: wolfgang@socialfilmmarketing.com
Web: ww.socialfilmmarketing.com
Facebook: /socialfilmmarketing
Twitter: /gumpelmaier
Slides: http://www.slideshare.net/gumpelmaier
Delicious: http://www.delicious.com/gumpel

58. THANK YOU
FOR YOUR ATTENTION!