2. Content
• Introduction
• History
• Why E- Commerce Preferred?
• Elements
• Process
• Limitation
• Applications
• Benefits
• Disadvantages
• Future Scope
• E-Commerce Company in India
• Flipkart
3. E-COMMERCE
• Commerce is a mode of exchanging goods and services from
producer to consumer.
• E-commerce is commonly known as electronic marketing.
• E-Commerce is a mode of exchanging the goods and services
from retailer to consumer with the help of computer network
or internet.
4. History
• Electronic commerce became possible in 1991 when the
Internet was opened to commercial use.
• Some important years in the development of E-
Commerce
• 1979: Michael Aldrich demonstrates the first online
shopping system.
• 1984: In April 1984, CompuServe launches the Electronic
Mall in the USA and Canada.
• 1996: IndiaMART B2B market place established in India.
5. Contd….
• 1996: ECPlaza B2B marketplace established in Korea.
• 2001: Alibaba.com achieved profitability in December 2001.
• 2003: Amazon.com posts first yearly profit
• 2012: US e-Commerce and Online Retail sales projected to
reach $226 billion, an increase of 12 percent over 2011.
6. • Low Entry Cost
• Reduces Transaction Costs
• Access to the global market
• Secure market share
Why E-Commerce Preferred
7. Elements of E-Commerce
There are certain elements are-
• Promote your Web site presence.
• Have an online catalog or store.
• Have the capability to receive payments.
• Be able to deliver the item.
• Provide after-the-sale support.
E-commerce payment methods:
• Cash on delivery
• Online payment
16. Limitations of E- Commerce
• Technical Limitations
• Lack security
• Insufficient bandwidth
• Rapid change in software development tools
• Venders require special web servers and other infrastructures
17. E-Commerce Applications
• Supply Chain Management
• Procurement and purchasing
• On-line Marketing and Advertising
• Home Shopping
18. Benefits of E- Commerce
Benefits to Organizations:
• Expansion of market
• Reduced the transportation Costs
• Reduced inventories
• Automated business processing
• Reduced the time of complete business transactions
• Improved customer service.
19. Benefits for Consumers:
• Transactions can be done 24 hrs.
• Location
• Customer has more choices
• Rapid inter-personal communications and information accesses
• Save shopping time and money
• Fast services and delivery
20. Disadvantages
• Lack Of Security
• Lack of human contact
• Failure in Technology & Infrastructure
• Failure in fraud Control
• Fake Company
22. E-Commerce Company in India
• Flipkart
• Myntra
• Snapdeal
• Amazon
• Paytm
• Uber
• Ola
23. Flipkart
• Leading E Commerce company in India.
• Founded in 2007 by Sachin Bansal and Binny Bansal.
• Headquarter in Bangalore.
• Started with selling of Book.
• Sells nearly 20 products per minute.
• Registered User base of two million customers.
• Projected sales for year end 2020 stands at US $ 50-70
million.
24. MARKET GROWTH AND TRENDS
MARKET GROWTH:
•Current size of e-commerce market in India $11.2 billion
•360 e-commerce portal offering services in India
• Internet users in India is expected to grow to 376 million by 2015.
MARKET TRENDS
51%40%
9%
CONTRIBUTION
TIER 1
TIER 2+3
RURAL
23%
29%
48%
SALE OF DIFFERENT PRODUCTS
ELECTRONIC
GOODS
BOOKS
LIFESTYLE AND
ALLIED
PRODUCTS
26. Market Strategies
• Analyzing the Client Brief and/or any other problem which might
be a cause of concern.
• Situation Analysis.
• Consumer Insights
• Branding- Idea Creation.
• Media Plan.
• Measuring Effectiveness of Campaign.
• Brand Association.
27. AIM
0
100
200
300
400
500
2001 2011 2021
353
430 464
Youth population
(million)
youth
population
(million)
35%
40%
16%
6%
3%
Internet users by age
15-24
25-34
35-44
45-54
55+
Internet users by age
(source: survey)
