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CAREERS IN BRAND &SALES MGT Lt Col Gurmeet Sethi Sales Enthusiast & Trainer
What is Brand Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does a Brand Manager do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Leader need NOT be the Brand Leader (WHEEL may be the market leader but SURF is the Brand Leader)
What does a Brand Manager do?  (Contd) ,[object Object],[object Object],[object Object]
How is Brand Value calculated ,[object Object],[object Object]
‘ Tide’ stands for WHITENESS in India , but does not stand for the  same thing in USA !
What Skill should a Brand Manager have? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Career Progression in Brand Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Difference between Brand and Sales Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does a Sales Manager Do ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills required for a Sales Manager ,[object Object],[object Object],[object Object],[object Object],[object Object]
Career Progression in Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Careers in brand & sales mgt

  • 1. CAREERS IN BRAND &SALES MGT Lt Col Gurmeet Sethi Sales Enthusiast & Trainer
  • 2.
  • 3.
  • 4. Market Leader need NOT be the Brand Leader (WHEEL may be the market leader but SURF is the Brand Leader)
  • 5.
  • 6.
  • 7. ‘ Tide’ stands for WHITENESS in India , but does not stand for the same thing in USA !
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.