Slide from a presentation I gave on marketing on Facebook and why it is one of the networks we should include in our marketing plan.

2.  That’s where the people are
 Over 400 Million users
 Average daily visit length of 55 minutes
 Builds social proof through sharing/referrals

3.  Facebook Profile
 Facebook Groups
 Facebook Fan Page
 Facebook Events
 Facebook Marketplace
 Facebook PPC

4.  Our goal is to engage or fans
 Sharing quality, relevant content
 Inciting comments, photos, videos

5.  77 Percent of Fan Pages have less than 1000
fans
 Fan Pages tend to be updated only once every
16 days
 On your blog and Twitter people tend to
follow you to follow the conversation or hear
what you have to say.
 Many times on Fan Pages that are not
engaging, the become fan gesture is
mute, because there isn’t enough
engagement.

6.  It is a balancing act not too much, not too
little.
 There is a correlation between your fan
numbers and how often you update.
 You want to start out posting at least once a
day
 Then increase it to a few times a day as your
fan base grows.

7.  The daily posting should run Monday through
Saturday in order to create daily comments
and interactions with your fans
 Ideally, you want the wall to become a mix of
your posts and your fans posts, to create a
community
 You also want to find the high traffic
windows. A good place to start is between
8:15 AM PST and 2:00 PM PST

8.  The key is to stay on topic
 Your posts should be a combination of your
own thoughts, news, tips tools, resources and
link from other sites
 Should setup an editorial calendar just like
you do for your blog, and email broadcasts
 Ask your fan what they want to know
 Ask people on other social networks what
they want to know.
 Ask your other lists, Twitter, Friends, email
lists

9.  Your own blog – Either import into the Notes
application, or better yet use Networked Blogs
application
 Create an account on AllTop.com and watch for good
news/posts from other people based on your
keywords
 Subscribe to 15 – 25 blogs with Google Reader and
scan those posts from other people for content.
 Create lists of Twitter users that are experts in your
market and follow their conversations with Hootsuite.
 Import your Twitter favorites RSS feed via the Notes
Application
 YouTube Videos and Flickr Photos

10.  Social media is about you
 Be yourself, and share what you like
 Backstage pass to your company and your
brand
 Starbucks is a great example on Facebook

11.  You want to mix up your content with
different mediums
 Text updates
 Videos
◦ Live - Webcam
◦ Screen Capture
◦ Youtube
 Photos
◦ Your own or fans

12.  Links to other articles and related sites
 Events
 Tag your friends/fans by using the @name
 Notes Application

13.  Try ending status updates with a question
◦ What do you think?
 Add your own comment after you post to get
it started
 Reply to the other users’ comments to keep
the discussion going
◦ This raises the post back to the top on the home
feed
 Try to respond to questions as soon as you
can

14.  Social Media Examiner Fan Page
 Facebook Insights for Stats
 Facebook Connect
 Setting up a landing page
 Broadcasting updates to your fan base

15.  Kevin Davis
 801-703-7568
 http://GurusForHire.com
 http://Facebook.com/OnlineMarketingConsultants
 http://KevinHDavis.com