The document discusses different types of wholesalers and intermediaries in the wholesale industry. It outlines merchant wholesalers, manufacturers' sales branches and offices, brokers and agents, and commission merchants. Merchant wholesalers independently take title to the goods they handle and can be full-service or limited-service. Manufacturers' sales branches sell goods directly rather than through independent wholesalers. Brokers and agents facilitate sales but do not take title to goods. Commission merchants buy and sell goods for others on a commission basis.

1. TYPES OF WHOLESALERS
By:
Richa Manjhi

2. Learning Outcomes
 Explain meaning of wholesaling & wholesaler?
 Explain types of wholesalers?
 Explain Brokers and agents, commission merchants?

3. Concept
 Wholesaling :-
All activities involved in selling goods and services to those buying
for resale or business use.
 Wholesaler :-
A firm engaged primarily in wholesaling activities.
Wholesalers buy mostly from producers and sell
mostly to:
 Retailers,
 Industrial consumers, and
 Other wholesalers.

4. Flow of activities
Manufacture(producer)
Merchant Wholesale
wholesaler Manufacturers’ Sales Branches and
Offices
Brokers/ Agents
retailer
customer

5. Types of Wholesalers
5
Merchant Wholesaler
Independently Owned
Business that Takes Title to the
Merchandise it Handles.
Manufacturers’ Sales
Branches and Offices
Wholesaling by Sellers or Brokers/ Agents
Buyers Themselves They Don’t Take Title to
Rather Than Through the Goods, and They
Independent Perform Only a Few
Wholesalers. Functions.

6. Merchant wholesalers
 Full- service wholesalers
-Wholesalers merchants
- Industrial distributors
 Limited-service wholesalers
- Cash and carry wholesalers
- Drop shippers

7. Cont…..
- Rock jobbers
- Producers cooperatives
- Mail-order wholesalers

8. Brokers and agents
 Brokers
 Agents:
- Manufacturers’ agents
- Selling agents
- Purchasing agents

9. Manufacturers’ and retailers’ branches
and offices
 Sales branches and offices
 Purchasing offices

10. Brokers and agents
Brokers:-
An individual or firm which acts as
an intermediary between a buyer and seller, usually
charging a commission. For securities and most
other products, a license is required.
Ex: - food brokers
real estate brokers
insurance brokers
security brokers

11. Agents
 Represent either buyers or sellers on a more
permanent basis than brokers do.
 Ex:- Textiles agent

12. Manufacturers’ agents
An agent representing one or more manufacturers in
selling related
but noncompeting goods, usually on a commission basis
and in a particular territory.
Ex:- Reliance fresh,more

13. Selling agent
 someone who sells goods (on commission) for
others.
 A person who sells something for someone else,
generally in return for a commission based on a
percentage of the sale price.
Ex:- Industrial machinery and equipment

14. Purchasing agent
 An agent who purchases goods or services for
another.
 The purchasing agent is required to know
about the various purchasing policies and the
techniques.
Ex:- LIC agent
Tata company agent

15. Commission merchants
 A person who buys or sells goods for others on a
commission basis.
 EX:-
Farmers and manufacturers who have large
quantities of goods to sell send them to the cities to
the commission merchant, who sells them for them.

16. Online wholesaling
 www.wholesale.com

17. Video.