Solar panel prices have dropped 80% in the last five years, dramatically changing the economics and feasibility of going solar. Long-time solar industry leader Rhone Resch will talk about the rapidly changing solar energy landscape and where he sees solar going in the future.

1. The U.S. Solar Energy Industry:
Powering America
Rhone Resch
Solar Energy Industries Association
President & CEO

2. About SEIA
• Founded in 1974
• U.S. National Trade Association for Solar Energy
• 1,000 member companies from around the world
• Members from across 50 states
• Largest companies in the world as well as small
installers
• Our Mission: Build a strong solar industry to power
America
• Our Goal: 10 gigawatts (GW) of annual installed solar
capacity in the U.S. by 2015
October 2, 2014 © 2014 Solar Energy Industries Association® 2

3. Solar in America: Strong and Getting Stronger
5,000
4,000
3,000
2,000
1,000
0
Yearly U.S. Solar Installations by Market Segment
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Installed Capacity (MW)
Residential (PV) Non-residential (PV) Utility (PV) Concentrating Solar Power (CSP)
October 2, 2014 © 2014 Solar Energy Industries Association® 3

4. Solar as an Economic Engine
• Nearly 143,000 American workers in solar – more than
double the number in 2009 – at 6,100 companies across
the country
October 2, 2014 © 2014 Solar Energy Industries Association® 4

5. Investment in Solar has increased 10x since 2006
$14.00
$12.00
$10.00
$8.00
$6.00
$4.00
$2.00
$0.00
Annual Investment in U.S. Solar Installations
2006 2007 2008 2009 2010 2011 2012 2013
Billions
October 2, 2014 © 2014 Solar Energy Industries Association® 5

6. Broad-Based Adoption: Homes, Businesses, Schools
October 2, 2014 © 2014 Solar Energy Industries Association® 6

7. Growth in Solar led by Falling Prices
$12
$10
$8
$6
$4
$2
$-
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
-
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Average System Price ($/W)
Installed Capacity (MW)
October 2, 2014 © 2014 Solar Energy Industries Association® 7

8. Prices Fall Across all Segments; Near SunShot Goals
$7.00
$6.00
$5.00
$4.00
$3.00
$2.00
$1.00
$0.00
Q1
2010
Q2
2010
Q3
2010
Solar PV Installed Prices, Q1 2010- Q2 2014
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Installed PV Price ($/watt)
Residential Commercial Utility
Sunshot Goal: Residential Sunshot Goal: Commercial Sunshot Goal: Utility
October 2, 2014 © 2014 Solar Energy Industries Association® 8

9. Continued Growth Across All Market Segments
6,000
5,000
4,000
3,000
2,000
1,000
0
Installed PV Capacity by Market Segment
2010 2011 2012 2013 2014E 2015E 2016E
Installed Capacity (MWdc)
Residential Non-Residential Utility
October 2, 2014 © 2014 Solar Energy Industries Association® 9

10. Distributed Generation Grabbing Market Share
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
PV Market Share by Segment
2010 2011 2012 2013 2014E 2015E 2016E
Residential Non-Residential Utility
October 2, 2014 © 2014 Solar Energy Industries Association® 10

11. Another Strong Year Expected in 2014
• Nearly 7.4 GW of solar installations in 2014
– 6.5 GW Photovoltaics
– 850 MW Concentrating Solar Power
– 42% growth over last year
– A new installation every 2.5 minutes
• Growth led by continued fall in prices
– Q2 2014 prices down 9% from last year; 53% from 2010
• By years end, over 20 GW of solar in U.S.
– Enough to power 4 million+ homes
– Displace CO2 equivalent to 6 coal power plants,
emissions from 4.8 million vehicles
October 2, 2014 © 2014 Solar Energy Industries Association® 11

12. 38% Average Annual Growth Projected through 2016
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Yearly Photovoltaic Installations 2010-2016E
2010 2011 2012 2013E 2014E 2015E 2016E
Installed Capacity (MWdc)
Q1 Q2 Q3 Q4 Projected
October 2, 2014 © 2014 Solar Energy Industries Association® 12

13. 53% of Electric Capacity Installed in 1H 2014 from Solar
New U.S. Electric Generation Capacity, 1H 2014
Solar
53%
Wind
14%
Natural Gas
30%
Other
3%
October 2, 2014 © 2014 Solar Energy Industries Association® 13

14. Solar Increasingly Important Part of Generation Mix
1.8%
1.6%
1.4%
1.2%
1.0%
0.8%
0.6%
0.4%
0.2%
0.0%
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
2010 2011 2012 2013 2014E 2015E 2016E
Percentage of Total Generation
Installed Capacity (MW)
Cumulative Solar Electric Installations Solar as % of Total Electric Generation
October 2, 2014 © 2014 Solar Energy Industries Association® 14

15. Bringing Solar to More Communities
• Securitization; new funding pools
– opening up markets to new levels of creditworthiness
• Community Solar
– Providing opportunities for non-traditional customers
• Group Discount/Solarize Programs
– Lowering costs through scale
• SEIA work with Executive Branch
– Ensuring banks have incentive to provide financing for solar
installations in low income communities
– Encouraging solar deployment on public housing
– Continued work to lower soft costs and other barriers to more
affordable solar deployment
October 2, 2014 © 2014 Solar Energy Industries Association® 15