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4. The title tag is one of the oldest attributes there is to a
webpage’s elements. Title Tags have been existent since
websites came to being. It is also one of the most important
attributes that you will ever get to use in your on site
optimization.
This is a title tag
Title Tag Optimization
Title Tag
48 Actionable On Site Optimization Techniques
As a user, you
see the title tag
in the top-
leftmost part of
your internet
browser. It is
also used in the
search engine
results page as
indicated in the
illustration:

5. You can always see how title tags are created in the source
code of an internet browser.
I would be inclined to say that title tags have a very valuable
usage both for people and search engines. It holds really
good weight as an on site optimization factor – giving
you a good foundation for your desired keyword. It also lets
users know what your page is all about in the search
engines and in your website itself.
Don’t take the title tag for granted. But don’t stuff in too
much of your keywords in it too.
5
Press
and you’ll see the
source code
Press
and look for
<title>
1
2
How to check or edit your
webpage’s title tag
CTRL +
CTRL +
Title Tag
8 Actionable On Site Optimization Techniques

6. The title tag is good for 50-60 characters. More than that,
and the search engines will show an ellipsis (…) to indicate
that the excess characters in the title tag has not been
included anymore.
It is also advised that the keywords in the title tag should be
found in the body of the content for better rankings. It
would be great if your title tag is also an on-page H1
article title. For example, this article’s H1 title is the same
as the page’s title tag.
6
They are the same
H1 title
title tag
Count your words
Title Tag
8 Actionable On Site Optimization Techniques

7. Another good strategy
for the title tag is placing
the keywords that you
want to rank for in front.
The important
things go first
Title Tag
78 Actionable On Site Optimization Techniques

8. 8
Title Tag
Put it as the first words of your 50-60 character title tag –
this way, they would be more helpful for ranking and they
would have better impact on a user as a relevant result.
Take this one for example:
Target Keyword: “Buy Squalene”
Article Title: “Where can I buy the best squalene?”
Rework: Buy Squalene: Best International Supplier
Notice that in the Rework version, the keywords I want to
target are now the first words of my title tag.
8 Actionable On Site Optimization Techniques

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You can optimize your title tags for branding as well. If you
check seo-hacker.org, my title tag is “Learn SEO through
Training Courses - SEO Hacker School” because that’s
what the site is all about.
Putting your brand in the title tag leverages your brand both
in the Search Engine Results Page (SERP) and in your
website. And that’s a good thing.
Using title tags
for branding
Brand Leveraging
Title Tag
8 Actionable On Site Optimization Techniques

10. A great title is what it is –
GREAT. It should
attract people to click
the moment that they
see it in the SERPs. It
should compel them to
read what your article is
all about. It should lure
them in. Ranking high in
the search engines is
useless when no one
clicks on your result.
People don’t read your
body unless they click on
your title. Statistics say
that you have 2 seconds
for people overlook your
entire article because
your title did not inspire
(compel) them to click.
10
Create
compelling
headlines
Title Tag
8 Actionable On Site Optimization Techniques

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People are emotional
beings. Whether they are
male or female, their
decision making abilities
are impacted by their
emotional pull. You have
to capitalize on that and
make your title alluring
to what tugs people
emotionally.
The title tag is the first
thing people will see in
the SERPs about your
website/webpage. Make
it good so that you will
have a positive first
impression.
People are
emotional
beings
1 Title TagTitle Tag
8 Actionable On Site Optimization Techniques

12. 128 Actionable On Site Optimization Techniques
tips keeps
Stick to theruleshereabout titletags and
a big chunk of your on-site optimization
would already have been solved.
for
Title Tag

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