This document discusses the logo design for the Interregional Cultural-led Regeration (ICR) project. It proposes that the logo be named "Diverse" to represent the project's goals of creating partnerships, expanding networks and opportunities, and diversifying audiences through creative exchange. The simple, modern logo design uses capital and lowercase letters in the Din typeface to symbolize diversity. It is designed to work on both light and dark backgrounds and complement the Interreg logo. Color options are also discussed.

1. ICR
Interregional Cultural-led Regeration
pitch.
Haaris Sheikh

2. The logo design has to understand all these qualities of the project and
represent them all in a simplistic way.
Represents
create partnerships Drive quality Expand networks
and opportunities
creative exchange grounding in communities expand and diversify
audiences

3. I’ve chosen the name ‘Diverse’ as it represents all the qualities of the project
and will also suit the project as it expands. The name goes with everything
the project has to say about itself. e.g. ‘Diverse Communities, Diverse
Networks’. The list goes on and on..
chosen name
Diverse
Communities
Audiences
Practices
Contacts
Partnerships
Networks
Facilities
Creativity
Expansions
Friendships
Innovations

4. Logo
The logo itself is made out of ‘capital letters’ and ‘lower case
letters’, This simple functionality shows diversity in the logo,
which simbolises all the diverse qualities of the ICR project. This
also makes its structure iconic to the project. The typeface ‘Din-
black’ allows the logo to look modern and contemporary (which
shows an organised structure, like the project). The simplicity of
the logo allows it to be used in French is well.

5. Logo with strapline
The strapline sits perfectly with the logo, the full stop at the end
helps show that its the strapline and not fully part of the logo.
The typeface ‘Din- black’ also allows the logo and the strapline
to represent all the functionalities of the ICR project and not one
particular element.

6. The logo can work on light and dark backgrounds because of its
simplicity.

7. Presentation
The logo works well with the ‘Interreg’ logo because of how they
differ. The ‘Interreg’ logo has many levels to it, which include not
just text but also an icon. While the ‘Diverse’ logo is crafted text,
which overall gives clarity of space and shows there individual
unique structures.

8. Website
The website holds the same concept as logo does, by showing
diversity. The ‘latest’ section on the home page shows diversity
with the big boxes (which have images in them) and the small
boxes (that only have text). When you click on the small box’s,
they become like the big boxes and the big boxes around it
become small. Creating a visual iconic loop.
Home News Sponsers Contact us
Latest
New work New communities
New
Networks
made

9. Prints
Here are examples of how well the logo would look on a dark
background and a light one. The examples also show how well
the logo works on Portrait and Landscape posters.

10. Banners

11. The colour for the logo could be this orange/red, as ‘Red’
represents passion, drive and strength. ‘Orange’ represents
creativity. This colour helps represent important functionalities
of the project and looks energetic and vibrant. it also helps
seperate the logo from the ‘Interreg’ colours.
Colour thoughts
C: 0%
M: 94%
Y: 100%
K: 0%

12. Thank you