1. Designing Customer Experiences
By: Haider Al-Mosawi
@haideralmosawi

2. Presentation Goals
GOAL #1
Focus On The Customer Experience
GOAL #2
Build Systems Within Your Startup

3. Questions…
1- Do you have a startup?
2- What does your startup offer?
(Web service, mobile
application, physical products,
offline services)
3- What part of the business do you
struggle with the most?

4. What Is The Customer Experience?
How Do We Design It?

5. Rational Or Emotional?
Carbonnyc @ flickr

6. “People may not remember exactly
what you did, or what you said, but
they will always remember how you
made them feel.”
~ Maya Angelou

7. The Golden Rule
Treat Your Customers The Way
You Want To Be Treated…
As A Customer.

8. EMPATHY

9. What does your customer want?
What problem does he have?
What is his customer journey?
How does he feel about every step of
the way?

10. Your Company Profile

11. ISSUES
Self-Obsessed
Defensive
Aggressive
Multiple Personalities
Moody
Fake
Blame Game

12. Your Company’s Personality
Its Purpose In Life
What Others Say About It
What You Don’t Want Others To
Say About It

13. Repeats

14. Referrals

16. :)
@haideralmosawi