Have you considered using Instagram for your business. In this presentation Lorna & Amanda show you examples from small business, tips and tools that can help you find success.
Watch to the end for a 50% discount code off all We Teach Social courses: http://bit.ly/WTSCourses
Video replay here: https://www.youtube.com/watch?v=Kf1w9v-N2Z8
3. Our Courses
• An email tutorial every day
• Homework -reviewed and marked by us
• Personalised tips and suggestions
• We Teach Social Alumni Facebook group
5. You Will Learn
• Creating content
• Finding your audience
• Tools tips and tricks
• Branding your content
• Competitions
• Selling on Instagram
• Measuring your results
8. Why use it?
• Instagram grew active users by 50% in the last
year
• Business Instagram posts get 58% more
engagement than Facebook (source)
• Connect directly with customers
• WOM recommendations via images from
customers to friends and followers
• Great source of user generated content
• Visual content gets you noticed
9. Who uses Instagram?
• Instagram has 300 million active users – More
than Twitter
• 41% of users are between 16 - 24
• 35% of users are 24 – 34
• 65% of 13-24 year olds regularly interact with
businesses on Instagram (source)
10. What sort of business does best?
Very Visual Businesses Not so Visual Businesses
23. Tools – Creating Collages
• Great for storytelling
• Show different looks/ways of doing things
• Before and after
• Add average pictures together to create
something prettier.
24.
25. Frameswagg (iPhone)
• Create attractive
collages
• Change shapes and
colour scheme
• FREE for iOS
Via @suitntie89
26. Photogrid
(iPhone & Android)
• Create attractive
collages
• Change shapes and
colour scheme
• FREE for iOS and
Android
• Add stickers & Text
Via @darknessintolight
27. Layout from Instagram
• Create attractive
collages
• Rotate and flip to
create mindbending
images
• FREE for iOS –
Launched for
Android today
Via @ligniet
29. Use Hashtags
• Use 5 - 10 tags per photo
• Find popular tags using Websta and
TagsForLikes
• If you are auto sharing to Facebook leave
hashtags in the comments after you have
posted your image
• Search tags to find people to regram and
interact with
• Use your own
30. Websta
• Find hashtags
• Search Instagram
• Regram
• Create an embed
feed for a hashtag
• Statistics
31. Tags For Likes
• Find relevant tags for your photos – Remember to
eliminate spammy or irrelevant ones!
66. You Will Learn
• Creating content
• Finding your audience
• Tools tips and tricks
• Branding your content
• Competitions
• Selling on Instagram
• Measuring your results