2. Advertising
Businesses can use twitter to promote new products or
special offers, when products are back in stock.
because of social media people can reply and retweet
so more people see these and start visiting the
business.
It is also cost effective because twitter is free to use.
3. Communication
People can easily contact to the business for information or
if someone has some problems they can quickly get services
with the business on twitter.
If they show good customer service, its more likely the
customers would have contact with the company again or
they would endorse the company.
4. Recruitment
Business can use twitter to recruit new employers, by
telling customers they are going to employ.
They can also check there accounts to see if the people
who are intervening are right for the job.
5. Website link
By using the companies URL’s in twitter, the more
common it appears in search engines.
It can also help promote the website because if it is
used in social media more people are likely to check
what it is about.