This PPT is about Link Building Strategies www.meritasdigitalmarketing.com www.meritas.in

1. Link building (alternative spellings include
linkbuilding and link-building) refers to the
process of getting external pages to link to a page
on your website. It is one of the many tactics used in
search engine optimization (SEO).
What Is Link Building & Why Is It Important?
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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3. Why is link building important for SEO?
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4. What links mean for search engines
There are two fundamental ways that the search
engines use links:
1.To discover new web pages
2.To help determine how well a page should rank
in their results
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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5. How can link building benefit my business?
1. Sending referral traffic
2. Building relationships
3. Brand building
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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6. Types of Links
"Natural" editorial links
Manual "outreach" link building
Self-created, non-editorial links
•The trust and authority of the linking
pages.
•The SEO and content optimization of the
respective sites.
•The anchor text of the incoming links.
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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7. The most important concept to understand is
that, as Google says, you're more likely to have
your content rank higher for keywords you're
targeting if you can get external websites to
link to you.
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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8. Link Building Strategies: How To Get Other Sites Linking to You
There are a number of link building strategies used to get external
websites to link to yours:
•Content Creation & Promotion - Create compelling content that
people will want to reference and link to, and tell people about it.
•Submissions - Submit your news to press releases, submit your site
to directories, etc.
•Reviews & Mentions - Put your product, service, or site in front of
influential bloggers.
•Links from Friends & Partners - Get people you know and people
you work with to link to your site.
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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9. There are several other resources that will offer you more extensive and
granular list of ways to get links, but there are two main issues with all of
these tips and tricks for developing inbound links to your website:
1.They take a lot of time - Building out quality content and developing
links from parties who may be interested takes a long time. It also
requires certain resources: good copywriters, man hours to dedicate to
the promotion of your goods or services, etc.
2.They're dependant on external forces - You're reliant upon sites you
don't control. This means you're unable to have a say in the quality of the
linking page, the words they use to talk about your product, or the specific
pages on your site they link to.
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
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10. •Determine what anchor text to use.
•Decide which page to point that anchor text at.
•Ensure that the quality and content of the linking
page is high (since it's our page!).
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All Rights Reserved. Copyright (c)MERITAS CORPORATION By
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Link Building Tactics

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• Research competitors
• Profile links
• Make it easy to link to you
• Link out
• Interlink
• Get people to see and read your content
• Create an RSS feed
• Create a blog
• Ask people you know for a link
• Video Submission
• User Rating Reviews
• Press Release Submission
• Paid directories
• Multimedia/Document Submission
• Free Web Directories
• eBook Directories
• Company Directory Submissions

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• Blog Directories
• Article Directories
• Writing Testimonials
• Images
• Guest Blogging
• Write Columns
• Get interviewed
• Interview Somebody
• Contests & Giveaways
• Educational Content

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LINK ATTRACTION

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• White Papers
• Webinars
• Web Tools
• Timely/Seasonal Content
• Surveys
• Stories
• Review Something New
• Quizzes/Tests
• Product Comparisons
• Printable Resources
• Petition

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• Lists
• Interviews
• Infographics
• Instructographics
• Humor
• How-to's and Tutorials
• Glossary of Industry Terms
• Games
• Games
• Covering News First

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• Build Links with Twitter
• Natural Conversation/Connection
• The Top X List
• Let me build/do that for you
• Story teller (Summify)
• Link Suggestion
• Content to answer to Query
• Must have testimonial
• Business Development Deal
• http://smallseotools.com/backlink-checker