1. PRODUCT LIFE CYCLE
Presented BY:-
pradeep kumar
tiwari

2. A company's Marketing strategy must change as the
product, market, and competitors change over the
PLC
To say that a product has a life cycle is to assert
four things:
1. Products have a limited life.
2. Product sales pass through distinct stages, each
posing different challenges, opportunities, and
problems to the seller.
3. Profits rise and fall at different stages of the product
life cycle.
4. Products require different marketing, financial,
manufacturing, purchasing, and human resource

3. The Product Life Cycle (PLC) has Five Stages
1) Product development
 Begins when the company develops a new-
product idea
 Sales are zero
 Investment costs are high
 Profits are negative

4. 2) Introduction
 Low sales
 High cost per customer acquired
 Negative profits
 Little competition

5. 3) Growth
 Rapidly rising sales
 Average cost per customer
 Rising profits
 Growing competition

6. 4) Maturity
 Sales peak
 Low cost per customer
 High profits
 Competition begins to decline

7. 5) Decline
 Declining sales
 Low cost per customer
 Declining profits
 Declining competition

8. Product Life-Cycle Stages

9. Thank you….

10. Any Question ?